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OPI Infinite Shine ProStay

January 10, 2017

Range said to offer 11 days of gel-like wear and shine.

This January, OPI launches a newInfinite Shine Primer and Gloss featuring exclusiveProStay technology, providing up to 11 days of gel-like wear and shine. Offering one more full day of manicure wear, Infinite Shine ProStay utilizes a three-step system featuring a base coat, color and top coat that’s engineered to deliver pristine results with easy, soak-free removal. In addition to the new Primer and Gloss, Infinite Shine ProStay adds 30 new additional iconic shades to the line, bringing the total to 60 classic hues in the long-wear lacquer formula.

"When it comes to nail lacquer, the number one concern is wear," explains OPI co-founder and brand ambassador Suzi Weiss-Fischmann. "Infinite Shine now offers 11 days of beautiful color that can be achieved both in the salon and at home. These lacquers also provide gel-like shine without a light, and easy soak-free removal. Infinite Shine truly offers the choice, convenience and high-quality results synonymous with the OPI name."

Musician/model/social media sensation Pyper America Smith is OPI's Infitine Shine ambassador. A longtime OPI fan, Pyper is a fearless, confident style icon who is constantly reinventing herself. She relies on Infinite Shine while on-the-go to complement her fresh, edgy, ever-changing look.

"Pyper embodies strength, style and individuality. She's an inspiring talent for generations of young women and she likes to express herself using many different mediums --including nails!" said Weiss-Fischmann.
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