It’s a 10 Haircare is the first privately owned, professional hair care company to lock in a prime-time Super Bowl ad spot, according to the company.
“We’re thrilled to land this spot during the most-watched sporting event of the year,” said Aronson. “There is no better way to reach a captive audience of men and women, not to mention their hair stylists and barbers, simultaneously. At It’s a 10 Haircare, our products are for all hair types and create instant miracle results, exceeding industry norms and consumer expectations. This commercial will do the same, and we can’t wait for the world to see it.”
The firm is owned hair stylist and entrepreneur Aronson, who acquired 100% ownership of the brand earlier this month.