Breaking News

It's A 10...In the Third Quarter

January 26, 2017

Hair care brand set to make Super Bowl debut with 30-second spot.

With co-founder and CEO Carolyn Aronson now the full owner of It’s a 10 Haircare, the brand is set to make its Super Bowl ad debut. A 30-second ad will air in the third quarter of the game. The spot will focus on It's a the brand's core philosophy and also promote its expansion into the male hair care category.
 
It’s a 10 Haircare is the first privately owned, professional hair care company to lock in a prime-time Super Bowl ad spot, according to the company.
 
“We’re thrilled to land this spot during the most-watched sporting event of the year,” said Aronson. “There is no better way to reach a captive audience of men and women, not to mention their hair stylists and barbers, simultaneously. At It’s a 10 Haircare, our products are for all hair types and create instant miracle results, exceeding industry norms and consumer expectations. This commercial will do the same, and we can’t wait for the world to see it.”

The firm is owned hair stylist and entrepreneur Aronson, who acquired 100% ownership of the brand earlier this month.
 

Related End-User Markets:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.

  • Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    March 1, 2017
    In-Cosmetics Global 2017 will take place in London, April 4-6, 2017