02.01.17
To accompany the launch of the brand’s new They're Real! Double the Lip, Benefit's Real Full Lips video generator will create custom videos featuring animated lips in eight shades of the liner + lipstick in one. Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips
Benefit created the generator as a way for customers to use the videos as a portal of self-expression.
"Instead of burning bras, today's woman is showing her fierceness by embracing bold lips and smoky eyes," explained Lisa Goodfriend, Benefit's global digital creative director, "she feels more empowered to speak her mind."
They're Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop Tip grabs & defines the lip line and fills in lips with complementing colour for the appearance of volume and dimension.
Consumers can try the REAL full lips generator from through May 31, 2017 at www.benefitcosmetics.com/real-full-lips.
Benefit created the generator as a way for customers to use the videos as a portal of self-expression.
"Instead of burning bras, today's woman is showing her fierceness by embracing bold lips and smoky eyes," explained Lisa Goodfriend, Benefit's global digital creative director, "she feels more empowered to speak her mind."
They're Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop Tip grabs & defines the lip line and fills in lips with complementing colour for the appearance of volume and dimension.
Consumers can try the REAL full lips generator from through May 31, 2017 at www.benefitcosmetics.com/real-full-lips.