In addition to a monetary donation of $100,000, Pureology is devoted to supporting the NOCC through ongoing digital and social activations, sponsorship of NOCC Run/Walks to Break the Silence on Ovarian Cancer, and partnerships with local Pureology salons and the Pure Artist network at select NOCC events in 2017.
“Affecting more than 22,000 women annually, early detection is crucial to improving survival rates for those diagnosed with this disease,” explains Leslie Marino, general manager of Redken and Pureology. “We at Pureology are extremely proud to use our voice in support of the NOCC in raising awareness for a cause that impacts so many women. Behind the chair and out in the field, our Pureology family is dedicated to this partnership and the community that ovarian cancer impacts every day.”
“For more than 25 years, the NOCC has been committed to support the ovarian cancer community. We are thrilled with Pureology’s commitment to provide financial support of specialized programs for those women and families affected by this deadly disease,” added David Barley, CEO of the NOCC. “We are confident that this partnership will save lives with earlier awareness. We appreciate a global brand like Pureology for its the continued dedication to the community.”
The first NOCC Run/Walks to Break the Silence on Ovarian Cancer are scheduled for May 6 in New York City and Washington, DC.