As part of the initiative, Hubba and ICMAD will also offer a Spotlight program on the Hubba network to stimulate additional activity within the industry vertical.
“In under two years, Hubba has become the dominant player in product discovery and has transformed the way large and small brands connect with retailers and influencers,” says Ben Zifkin, founder and CEO of Hubba. “We are excited to welcome ICMAD members onto our network to help their products get discovered by our retail and influencer customers.”
While retail buyers are familiar with many major brands in personal care and beauty, Hubba introduces them to the thousands of independent niche products and brands they may otherwise not have known about.
“ICMAD is on the leading edge in developing opportunities for our membership, partnering with Hubba is the natural next step in our offerings,” states Pam Busiek, CEO and president of ICMAD. “We are delighted to have Hubba as our newest partner.”