Breaking News

Madison Reed Hires Heidi Dorosin as CMO

February 9, 2017

She led Clorox's award-winning "Bleachable Moments" marketing platform.

Madison Reed has hired Heidi Dorosin as chief marketing officer. 
 
She arrives at Madison Reed with 18 years of experience marketing to women across a number of categories in highly competitive sectors. Most recently at Clorox, Dorosin served as a business unit general manager and vice president of marketing, with a combined responsibility for $1.5 billion in business sales. Tasked with modernizing the brand and creating affinity among millennials, Dorosin led Clorox's award-winning "Bleachable Moments" marketing platform, the most successful and long-lasting marketing initiative in the brand's history.
 
"Heidi is a well-rounded senior executive who knows how to drive revenue and innately understands CPG and omnichannel marketing," said Amy Errett, CEO and co-founder of Madison Reed. "Not to mention the fact that she had me at hello. When we spoke for the first time, it was clear Heidi had a synergistic understanding of why Madison Reed exists, the essence of our brand, and what we're trying to do."

Dorosin's appointment is the latest news from the digital retailer, which recently opened its first physical location, the Madison Reed Color Bar in Manhattan.

Related End-User Markets:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.

  • Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    March 1, 2017
    In-Cosmetics Global 2017 will take place in London, April 4-6, 2017