She arrives at Madison Reed with 18 years of experience marketing to women across a number of categories in highly competitive sectors. Most recently at Clorox, Dorosin served as a business unit general manager and vice president of marketing, with a combined responsibility for $1.5 billion in business sales. Tasked with modernizing the brand and creating affinity among millennials, Dorosin led Clorox's award-winning "Bleachable Moments" marketing platform, the most successful and long-lasting marketing initiative in the brand's history.
"Heidi is a well-rounded senior executive who knows how to drive revenue and innately understands CPG and omnichannel marketing," said Amy Errett, CEO and co-founder of Madison Reed. "Not to mention the fact that she had me at hello. When we spoke for the first time, it was clear Heidi had a synergistic understanding of why Madison Reed exists, the essence of our brand, and what we're trying to do."
Dorosin's appointment is the latest news from the digital retailer, which recently opened its first physical location, the Madison Reed Color Bar in Manhattan.