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SCJ’s Acre-for-Acre Match To Help Protect The Amazon

February 10, 2017

Will double donations made through Conservation International.

SC Johnson has launched an acre-for-acre match challenge to help protect the Amazon rainforest. For every acre protected through Conservation International (CI), the company will double donations, for a total of 10,000 acres.

The acre challenge is part of SC Johnson’s partnership with CI to support the new virtual reality film Under the Canopy, which highlights why people need Amazonia to thrive, from its role as the world’s largest watershed to the fact that its trees absorb carbon and regulate climate. Every acre of rainforest protected through CI’s donation page will aid in preserving one of the world’s most vital life-support systems.

Under the Canopy offers viewers the chance to experience the wonder of the Amazon in 360-degree virtual reality. Couples and families can bring out their adventurous side from the comfort of their own home by viewing the newly launched film online at www.conservation.org/canopy. Viewers will be swinging from treetops and plunging into rivers, as they explore the Amazon rainforest in a way that few have a chance to do in person. Additionally, those with virtual reality headsets can experience the powerful, immersive VR version via the JauntVR app
 
You can watch the video here:
 


 Details on the challenge are: 
·       Protect an acre of tropical forest through Conservation International for just $25 
·       Double your impact, SC Johnson will match acre-for-acre up to 5,000 acres
·       Donate today at www.conservation.org/protect