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Control GX Is New Tech at Just For Men

February 14, 2017

Shampoo mimics hair's universal pigment to gradually reduce gray.

Just For Men has launched Control GX, a shampoo that gradually reduces gray for subtle, permanent and natural looking results, according to Combe.  Billed as a "smart shampoo,” the formulation is designed to be used instead of their usual shampoo for a couple of weeks until users reduce their amount of gray to achieve the look they want.  Men they can use it a few times a week in rotation with their usual shampoo to maintain that look.
 
The team at Just For Men spent more than eight years researching and developing the unique formula, which resulted in two scientific patents. The shampoo mimics the universal pigment held within a strand of hair to create every person's natural hair color.  It gradually restores pigment to gray hairs with each use.  Control GX is able to deliver permanent gray reduction in a shampoo because the pigments are trapped inside layers of cleansing and conditioning molecules. The pigment is only released when the shampoo is massaged into the hair, which breaks apart the sandwich structure and releases pigment into the hair.
 
"Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray," said Ralph Marburger of Combe's Just For Men brand.  "It easily fits into the routine of any guy who wouldn't use a traditional hair color."
 
Control GX is available nationwide as a shampoo and 2-in-1 shampoo/conditioner both online and in-stores for $7.99 to $9.99.  It works on any shade of hair (except redheads), according to Combe.

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