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Environmental Activists Cheer Target's Targets

February 15, 2017

Pledges more transparency, more natural products.

Target's recent announcement regarding sustainability and transparency has some activists cheering and retail rival playing catchup. Last month, Target said it will list all ingredients in all owned and national brand products by 2020; will formulate beauty, baby care, personal care and household cleaning products without phthalates, propylparaben, butyl-paraben, formaldehyde, formaldehyde-donors or nonylphenol ethoxylates by the same time; will produce textiles without adding perfluorinated chemicals or flame retardants that are potential carcinogens or pose harm to guests, workers or communities by 2022; and will leverage its size and scale to work with vendors make both products and operations greener. Target also said it expects to invest up to $5 million in green chemistry innovation by 2022.

Mike Schade, director of activist coalition Safer Chemicals, Healthy Families' “Mind the Store” campaign, told Retail Dive that Target deserves a lot of credit for expanding their commitment to drive harmful chemicals out of products.

"Target has set clear deadlines for action on priority chemicals of concern such as phthalates and flame retardants, and committed to publicly report on progress in implementing their new policy," he noted.