Breaking News

Birchbox X Draper James

February 22, 2017

March box curated with Reese Witherspoon's lifestyle brand.

Birchbox has teamed up with Draper James, Reese Witherspoon's Southern-inspired lifestyle brand, to curate its March box. In honor of women's history month, the "Pretty Mighty" themed collaboration features high-performing beauty products and a box design inspired by playful prints from the Draper James spring collection. 

"We are so excited to team up with Birchbox, another dynamic, female-founded company, to celebrate Women's History Month," said  Witherspoon. "We had a lot of fun putting the box together to honor all of us—mothers, sisters, friends, daughters and coworkers—as the powerful women that we are." 

The "Pretty Mighty" box features five deluxe samples of Reese's power products: Benefit Cosmetics The POREfessional Face Primer to help makeup stay put all day, R+Co Dallas Thickening Spray (because big, voluminous hair embodies the spirit of Southern living!), Clarins Hydra Essential Silky Cream for a luxurious dose of SPF, Arrow Boost Color Enhancing Lip Balm which adjusts to your unique pH to create a just-for-you hue, and Davines OI All in One Milk plus OI Shampoo + Conditioner to nourish and detangle strands. Anyone who signs up for Birchbox between February 24 - March 24 can opt to receive this as their first box, while supplies last. Current Birchbox subscribers can opt to receive this featured box in March in lieu of their regular assortment of personalized samples. 

"We built Birchbox to make it easier and more fun for busy women to discover beauty. That mission drives us every day, but March is an especially important time for us to honor, support and empower women," said Katia Beauchamp, Birchbox cofounder and CEO. "Reese Witherspoon is an inspiration and role model to all of us; she is a multi-talented badass and founder of Draper James, a brand we love because it embodies a confident and feminine woman. We're so proud to partner with them  to celebrate our pretty mighty customers." 

In addition to the subscription, customers can also purchase a limited-edition Birchbox + Draper James box of multi-tasking, powerhouse products. The "Power Beauty" box features a mix of full-size and travel-size beauty essentials plus two exclusive lifestyle items from Draper James - a large, gold-accented makeup pouch for on-the-go touch-ups and a trinket tray. The beauty products include a luxe treatment gel from Sunday Riley that transforms into a toner, a hydrating lipstick by Lipstick Queen in a works-with-everything red, a Ouai Treatment Mask, Living Proof Restore Instant Protection and Smashbox Indecent Exposure Mascara, among others. It launches on March 6 and will retail for $58 (a $178 value!) exclusively at and the Birchbox Soho store. 

Related End-User Markets:

Related Packaging, Equipment and Services: