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Chanel, French Start Startup Push Microfluidics Tech in Cosmetics

March 13, 2017

New Hydra Beauty Micro Crème is based camellia micro-droplets.

With the creation of Hydra Beauty Micro Crème, billed as first cream based on camellia micro-droplets, Chanel says its research has taken a new step in the area of microfluidics for cosmetics.
 
Accurate calibration of droplets produces an emulsion whose structuration is more orderly than with conventional technologies. Droplet stability is secured by a complex coacervation process which combines two polymers interacting together in the manner of "molecular velcro tapes" to form an evanescent membrane. The result: droplets in which a new high value-added fat-soluble active ingredient is protected until application.
 
These calibrated and stable droplets burst instantly upon application with outstanding moisturizing efficiency for the skin. As they burst on the skin without leaving any residue, these droplets create an unparalleled sensory experience unmatched in traditional emulsions, said Chanel Research, which worked with with French start-up Capsum.
 
Hydra Beauty Micro Crème  delivers a “sensory cascade”  where the fresh feeling of water is followed by the richness of the oil.    
  
"This is an example of successful co-development between Chanel and a start-up," said Christian Mahé, senior vice-president of Chanel Beauty Research and Innovation  "This microfluidics innovation platform is capable of broadening the scope of possibilities —new technologies, new visuals, new textures—to develop tomorrow's cosmetics.”

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