The move to provide a luxury razor was in response to a growing chorus of customers who disliked going elsewhere for their shaving hardware, according to to co-founder Curran Dandurand.
"Our Jack Black customer wants a reasonably priced prestige razor that offers a clean, quality shave," said Dandurand. "They want something they can depend on and they have trusted our brand with that need. By adding the razor, we've become a one-stop shop for our customer's shaving needs."
The razor comes in a black-on-black design and features a weighted handle with non-slip grip, pivoting head, and five-blade cartridges with American-made stainless steel. It will be available as a stand-alone purchase or as part of a personalized shave system. Replacement cartridges for the razor will also be part of Jack Black'sauto-replenishment program.
Two shave systems — Classic Shave and Bump-Free Shave — will be offered in" aggressively priced bundles serving as introductions to Jack Black's award-winning shave products," the company said. Pure Clean Daily Facial Cleanser and the customer's choice of Beard Lube Conditioning Shave or Supreme Cream Triple Cushion Shave Lather — but the systems differ in their approach to after-shave treatments. The Classic Shave system features the #1 best-selling Double-Duty Face Moisturizer SPF 25, a moisturizing after-shave treatment with broad-spectrum SPF protection. The Bump-Free Shave system eschews the moisturizer in favor of Bump Fix Razor Bump & Ingrown Hair Solution to help unearth trapped facial hair that can cause unsightly bumps and ingrown hairs.