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Happy 18th Birthday To Swiffer

March 16, 2017

P&G celebrates its game-changing cleaning product collection.

To kick start a year-long celebration of Swiffer turning 18 and becoming an adult, the brand is hosting a birthday celebration. Maksim Chmerkovskiy will give a whole new meaning to clean when he unveils an exclusive dance to samba your way to a clean home. Kelly Williams Brown will demonstrate how to quickly clean and prepare any home before a dinner party, regardless of how much time there is to clean.

“One of the more difficult things to accept about adulthood is that the house will never magically clean itself -- at least mine hasn't. Also, walking around barefoot on a gross floor is one of those very-preventable things that can make you feel like a total failure," Brown said. "But Swiffer makes it so easy to have beautiful, clean floors in exchange for just a few minutes."

The new creative campaign builds upon this and resonates with families because it highlights Swiffer as the perfect solution for maintenance cleaning.

“Modern life is busy. Having a full life is awesome. But also a little messy. But the solution isn’t to live less - it’s to clean smarter,” said Jane Pejkovska, Creative Director for Publicis, the agency that created the ad campaign. “Swiffer makes it really easy to stay on top of the mess that our favorite people (and, yes pets) can leave behind. The spots are based on simple, human and insightful little stories from everyday life that demonstrate how Swiffer can fit into a variety of lifestyles.”

Check out the two new creative pieces, “The Princess and the Dirty Hardwood Floor” and “Haircuts on Hardwood Floors,” by visiting the Swiffer YouTube channel.
Swiffer offers a variety of products that help busy, time-starved families clean quickly and effectively so they can spend more time on things that really matter regardless of how overscheduled their life may be. No matter how much time you have to clean, Swiffer’s WetJet, Sweeper and Dusters help tidy up life’s dirtiest moments fast.

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