Breaking News

Time (Inc.) To Clean Up

March 20, 2017

Real Simple magazine rolls out new cleaning line.

Time Inc.’s is getting into the cleaning business. The media company’s Real Simple magazine is rolling out a new cleaning product line called Real Simple Clean. The products are made from eco-responsible ingredients, feature recyclable packaging and are cruelty free, according to the company, which. tapped Lab Clean, Inc, a manufacturer and distributor of eco-responsible home and automotive care products, to manufacture the products.

The line includes 12 products including washing machine cleaner, leather furniture cleaner and conditioner, glass and surface cleaner, hand soap and other eco-responsible solutions. The products feature essential oils ranging from fresh citrus and eucalyptus to lavender and rosemary mint.

“As we continue to evolve and expand Real Simple, the new Real Simple Clean line is another way we make women's lives easier. Consumers are increasingly demanding products that work but are still safe for families and pets, and we developed this formula to meet those needs,” said Leslie Yazel, editor-in-chief. “We bond with our consumers around organization and cleaning, but also around simple, elevated design—and the subtle, pretty packaging is another reason I love Real Simple Clean."
To buy Real Simple Clean products, visit

Related End-User Markets:

  • Shine On

    Shine On

    Christine Esposito, Associate Editor||March 6, 2017
    Jelmar’s Tarn-X tarnish remover celebrates 50th anniversary.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year