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Time (Inc.) To Clean Up

March 20, 2017

Real Simple magazine rolls out new cleaning line.

Time Inc.’s is getting into the cleaning business. The media company’s Real Simple magazine is rolling out a new cleaning product line called Real Simple Clean. The products are made from eco-responsible ingredients, feature recyclable packaging and are cruelty free, according to the company, which. tapped Lab Clean, Inc, a manufacturer and distributor of eco-responsible home and automotive care products, to manufacture the products.

The line includes 12 products including washing machine cleaner, leather furniture cleaner and conditioner, glass and surface cleaner, hand soap and other eco-responsible solutions. The products feature essential oils ranging from fresh citrus and eucalyptus to lavender and rosemary mint.

“As we continue to evolve and expand Real Simple, the new Real Simple Clean line is another way we make women's lives easier. Consumers are increasingly demanding products that work but are still safe for families and pets, and we developed this formula to meet those needs,” said Leslie Yazel, editor-in-chief. “We bond with our consumers around organization and cleaning, but also around simple, elevated design—and the subtle, pretty packaging is another reason I love Real Simple Clean."
To buy Real Simple Clean products, visit

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