04.07.17
It’s a triple hit: Laura Mercier named model Suki Waterhouse as its first “Mercier Muse,” a new program celebrating individuality, and the face of its Fall 2017 and Spring 2018 campaigns.
Her promotions coincide with the launch of the first three ultra-long wear, high-impact collections from Laura Mercier, according to the company. Laura Mercier Flawless Fusion Ultra Longwear Foundation, Laura Mercier Caviar Stick Eye Colour Matte and Laura Mercier Velour Extreme Matte Lipstick will be available starting with the stick eyecolor in July 2017.
“Our brand has been embraced by a younger audience and we want to tell young women that we are speaking to them,” said the company namesake Laura Mercier, world-renowned makeup artist and founder of Laura Mercier Cosmetics. “There is so much happening in artistry today – from technique to using quality products – and we felt that it was essential to be represented by a young, talented, confident woman.”
Her promotions coincide with the launch of the first three ultra-long wear, high-impact collections from Laura Mercier, according to the company. Laura Mercier Flawless Fusion Ultra Longwear Foundation, Laura Mercier Caviar Stick Eye Colour Matte and Laura Mercier Velour Extreme Matte Lipstick will be available starting with the stick eyecolor in July 2017.
“Our brand has been embraced by a younger audience and we want to tell young women that we are speaking to them,” said the company namesake Laura Mercier, world-renowned makeup artist and founder of Laura Mercier Cosmetics. “There is so much happening in artistry today – from technique to using quality products – and we felt that it was essential to be represented by a young, talented, confident woman.”