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Beauty Is at a Premium!

April 11, 2017

Prestige tops mass again, says Euromonitor.

Euromonitor International has done all the digging and come up with some key insights on the 2016 global beauty business. Here are some nuggets to consider:

• Premium beauty and personal care outperforms mass segment for the second consecutive year, growing at nearly 6%
• Color cosmetics posted a stellar performance in 2016 with 7.2% growth, driven by the premium segment
• Skin care slowed marginally to under 5%
• North America dominates premium beauty and personal care prospects per capita spend
• Premiumization is driving standards across all levels in the beauty industry, from the low-end mass segment to the prestige level.


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