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Elasticizer Expands Scent Story

April 13, 2017

New hair care launches this season.

Capture the vibrant scent of sunshine and pure white sands with warm notes of coconut, jasmine and almond with Philip Kingsley’s new Coconut Breeze Elasticizer ($32-$53 in assorted sizes). Inspired by the Kingsleys’ love of America’s West Coast, Coconut Breeze Elasticizer features notes of bergamot, orange and soft peach while a heart of coconut, jasmine and velvety vanilla reflect the vibrancy of a magical sunset.

Elasticizer is a multi-award winning, intensive, super conditioning pre-shampoo treatment which adds elasticity, bounce and shine to all hair types, according to the company.