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Colgate Taps Phelps for Earth Day Campaign

April 18, 2017

Named global ambassador for the Colgate ‘Save Water’ Program.

In honor of Earth Day on April 22, Colgate welcomes swimmer Michael Phelps to the company’s water conservation awareness effort as global ambassador. As Colgate continues its ongoing partnership with The Nature Conservancy, a leading conservation organization to restore waterways in the US and educate people about the importance of water, Phelps will help raise awareness for the ‘Save Water’ program and inspire the next generation to take action.

This summer, Phelps will introduce three short-form documentaries that convey water issues in the US and rally his and his family’s followers on social media to spread this important message that every drop counts. Colgate will also share this message with children, teachers and families through its award-winning Colgate Bright Smiles, Bright Futures oral health education program.

“Colgate is committed to making every drop of water count,” said Lori Michelin, vice president of sustainability & EHS at Colgate-Palmolive. “We work consistently to reduce our water-use footprint and have avoided enough water consumption in manufacturing to fill nearly 20,000 competition-sized swimming pools since 2002. That said, 90 percent of Colgate’s current water-use footprint comes from consumer use of our products, so we’re asking everyone to help.”

In addition to turning off the faucet while brushing, individuals can spread awareness using #EveryDropCounts on social media and by learning more at http://everydropcounts.colgate.com/.