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Guthy-Renker Expands Skin Care Offerings

April 18, 2017

Now folks can derma-plane at home!

But wait, there's more from Guthy-Renker, the infomercial king! Guthy-Renker Ventures is investing in Dermaflash, a hand-held exfoliating device inspired by the popular med spa procedure, dermaplaning. In conjunction with its investment, Guthy-Renker LLC and Dermaflash are partnering to launch an infomercial to showcase the best-selling device and its related product family.

This at-home device is said to offer a superior level of exfoliation while simultaneously removing pesky peach fuzz from a woman's face. Results are immediate and, like a "magic wand," Dermaflash creates a flawless canvas for skincare and makeup application.

"My passion is empowering women of all ages and ethnicities to attain flawless, camera ready skin. I am so proud to have built a company by women for women," said Dara Levy, CEO and founder of Dermaflash. "I am truly honored to be partnering with Guthy-Renker. Dermaflash enables women to take their skin care concerns into their own hands in the privacy of their own homes. I am ecstatic that our partnership will provide the opportunity to get this magic wand into the hands of as many women as possible," she added.

Guthy-Renker will create and manage the direct response distribution channel for Dermaflash, which is already sold in traditional retail outlets such as Neiman Marcus, Nordstrom, Sephora, Ulta and Macys. Earlier this year on QVC, Dermaflash sold more than 30,000 devices in less than a day.

"We are impressed by Dara's instincts in building this business and see significant, global growth potential in the years to come." said Bill Guthy, founding principal and co-chairman of Guthy-Renker Ventures. "Dermaflash is an excellent addition to our portfolio, launching a new category for Guthy-Renker LLC that complements all of our skin care brands," added Guthy-Renker CEO Rick Odum.

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