06.21.17
Walker & Company, the firm behind Bevel, is moving into women's hair care with the introduction of a new prestige collection called Form. The company is prescribing personalized regimens for customers through an online survey.
Users are asked to take a short online consultation to match their hair with a regimen that specifically addresses their individual needs. Each person is then delivered customized product combinations and usage instructions for a personal hair care experience.
Customers can also participate in a beta-test of the Form Hair Microscope Analysis Process (FORM Hair M.A.P.). y sending in a hair sample that is scanned and analyzed, according to the brand.
"Since the company's inception, we've been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color," said Tristan Walker, CEO of Walker & Company Brands. "We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work."
At launch, the From Collection includes ten products, ranging from $22 - $32, and offers a number of customized product combinations for a personalized hair care experience every day. Products include shampoos, conditioenrs, leave-in treatments and styling products.
Users are asked to take a short online consultation to match their hair with a regimen that specifically addresses their individual needs. Each person is then delivered customized product combinations and usage instructions for a personal hair care experience.
Customers can also participate in a beta-test of the Form Hair Microscope Analysis Process (FORM Hair M.A.P.). y sending in a hair sample that is scanned and analyzed, according to the brand.
"Since the company's inception, we've been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color," said Tristan Walker, CEO of Walker & Company Brands. "We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work."
At launch, the From Collection includes ten products, ranging from $22 - $32, and offers a number of customized product combinations for a personalized hair care experience every day. Products include shampoos, conditioenrs, leave-in treatments and styling products.