09.12.17
Rituals Cosmetics, with almost 600 stores in 27 countries, is growing with a US expansion into Ulta Beauty. This marks the luxury beauty brand’s first major national retail partnership after rapid growth in New York City in 2016 and 2017.
“Rituals is proud to expand its distribution in partnership with Ulta Beauty,” says Marjolein Westerbeek, president of Rituals USA. “Ulta Beauty’s innovative approach to beauty coupled with their interactive store environment provides the perfect space for consumers across the country to discover Rituals Cosmetics.”
The launch into Ulta Beauty will place the home and body cosmetics brand in select stores across the US. The beauty megastore will carry three of the iconic Rituals collections: The Ritual of Sakura, which is named for the annual flowering of the cherry blossom; The Ritual of Ayurveda, which pays homage to the ancient practice of balancing the mind, body and soul; and the newly re-launched Ritual of Hammam, which celebrates the centuries-old custom of steam bath cleansing.
“Partnering with Ulta Beauty gives Rituals the opportunity to bring its message of slowing down to consumers across the country” said Jamie Mandor-Glassman, senior vice president of marketing and e-commerce, Rituals USA. “Ulta Beauty and Rituals are likeminded brands that both communicate with their customers in fresh, innovative ways. In support of this expansion, Rituals will be working with influencers nationwide to help customers learn how to create moments of zen in their hectic, day-to-day lives.”
Founded by Raymond Cloosterman in 1999, Rituals Cosmetics is dedicated to celebrating the little things in life. Rituals offers a wide-range of products that include skin care, body care, mineral makeup, scented candles and fragrance sticks.
“Rituals is proud to expand its distribution in partnership with Ulta Beauty,” says Marjolein Westerbeek, president of Rituals USA. “Ulta Beauty’s innovative approach to beauty coupled with their interactive store environment provides the perfect space for consumers across the country to discover Rituals Cosmetics.”
The launch into Ulta Beauty will place the home and body cosmetics brand in select stores across the US. The beauty megastore will carry three of the iconic Rituals collections: The Ritual of Sakura, which is named for the annual flowering of the cherry blossom; The Ritual of Ayurveda, which pays homage to the ancient practice of balancing the mind, body and soul; and the newly re-launched Ritual of Hammam, which celebrates the centuries-old custom of steam bath cleansing.
“Partnering with Ulta Beauty gives Rituals the opportunity to bring its message of slowing down to consumers across the country” said Jamie Mandor-Glassman, senior vice president of marketing and e-commerce, Rituals USA. “Ulta Beauty and Rituals are likeminded brands that both communicate with their customers in fresh, innovative ways. In support of this expansion, Rituals will be working with influencers nationwide to help customers learn how to create moments of zen in their hectic, day-to-day lives.”
Founded by Raymond Cloosterman in 1999, Rituals Cosmetics is dedicated to celebrating the little things in life. Rituals offers a wide-range of products that include skin care, body care, mineral makeup, scented candles and fragrance sticks.