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Birds are the inspiration for the Autumn/Winter 2017 Collection: Birds of Paradise from Aveda because of their pure, natural beauty and to raise awareness about the simple actions we can all take to help protect their habitat.
“With hundreds of species on the brink of extinction, it felt timelier than ever to celebrate the color birds bring to the skies and the balance they bring to our ecosystem,” said Aveda Global Creative Director Antoinette Beenders. “No creature is quite as magical as a bird—they inspire and they ground us, a reminder of our connection to the earth. I hope that this collection stirs people to see nature with new eyes and to fearlessly protect what makes it so beautiful and so powerful.”
Aveda is partnering with the National Audubon Society and Bird Life International on the #PlantsForBirds campaign to encourage all guests and the Aveda network to plant native plants to help protect bird habitats and make a difference.
“With hundreds of species on the brink of extinction, it felt timelier than ever to celebrate the color birds bring to the skies and the balance they bring to our ecosystem,” said Aveda Global Creative Director Antoinette Beenders. “No creature is quite as magical as a bird—they inspire and they ground us, a reminder of our connection to the earth. I hope that this collection stirs people to see nature with new eyes and to fearlessly protect what makes it so beautiful and so powerful.”
Aveda is partnering with the National Audubon Society and Bird Life International on the #PlantsForBirds campaign to encourage all guests and the Aveda network to plant native plants to help protect bird habitats and make a difference.