Inspired by the stories of real women, Herbal Essences is celebrating different aspects of change, and how change manifests in women’s individual choices to change their hair. In an intimate and heartwarming short documentary film, four women share their backgrounds, their motivations for making a choice to change, and how the outcome of their choice ultimately made them feel more alive.
“Herbal Essences is a brand that has always been about bringing women moments of joy – both in their beauty routine and in their life,” explains Kate Voyten, Herbal Essences brand director. “We consistently hear about change in their life, both the fear of the change itself and the joy that came through making the change, which we celebrate in this video.”