11.01.17
Beauty fans, rejoice: ybf (your best friend) beauty is entering Kohl’s in Spring 2018.
"ybf beauty has proven sell-through and tremendous growth potential," says ybf beauty president, Brian Robinson. “The brand has a devoted fan base, currently concentrated in the TV shopping arena. However, since acquisition in mid-2016, we began building plans for retailer expansion specifically within brick and mortar. We are looking forward to a successful partnership with Kohl’s.”
ybf will be available in select Kohl’s doors in April. The assortment includes ybf’s #1 seller and award-winning automatic eyebrow pencil. The brand will conduct special events at Kohl’s locations across the country in support of the launch. It is current big on shopping venues such as HSN.
"ybf beauty has proven sell-through and tremendous growth potential," says ybf beauty president, Brian Robinson. “The brand has a devoted fan base, currently concentrated in the TV shopping arena. However, since acquisition in mid-2016, we began building plans for retailer expansion specifically within brick and mortar. We are looking forward to a successful partnership with Kohl’s.”
ybf will be available in select Kohl’s doors in April. The assortment includes ybf’s #1 seller and award-winning automatic eyebrow pencil. The brand will conduct special events at Kohl’s locations across the country in support of the launch. It is current big on shopping venues such as HSN.