11.07.17
Parfums Mugler and Azzaro have committed to what Clarins Group is calling an unprecedented made in France program that aims to produce perfume alcohol in a way that meets increasingly stringent environmental and social requirements.
The "Responsible Alcohol" project aims to promote biodiversity in agricultural practices, with the great advantage of a local production and a short circuit between the harvest and transformation sites. Located on the Remicourt farm at Amifontaine near Reims, the program is based on a simple principle: for an optimal ecological production of the sugar beets that will later be used for perfume alcohol, a balanced ecosystem that protects and regenerates environment has to be created at the production site, said Clarins.
"Luxury according to Clarins Fragrance Group is based on a bold, long-term view of the world, where making each day wondrous and transmitting a heritage to future generations coexist. This luxury is resolutely committed to the planet, without compromising the emotions and dreams that our creations bring. This pioneering project is in perfect keeping with our ongoing commitment," Sandrine Groslier, president of Clarins Fragrance Group.
The "Responsible Alcohol" project aims to promote biodiversity in agricultural practices, with the great advantage of a local production and a short circuit between the harvest and transformation sites. Located on the Remicourt farm at Amifontaine near Reims, the program is based on a simple principle: for an optimal ecological production of the sugar beets that will later be used for perfume alcohol, a balanced ecosystem that protects and regenerates environment has to be created at the production site, said Clarins.
"Luxury according to Clarins Fragrance Group is based on a bold, long-term view of the world, where making each day wondrous and transmitting a heritage to future generations coexist. This luxury is resolutely committed to the planet, without compromising the emotions and dreams that our creations bring. This pioneering project is in perfect keeping with our ongoing commitment," Sandrine Groslier, president of Clarins Fragrance Group.