11.16.17
According to the Cosmetics Shopping Consumer Insights from the International Council of Shopping Centers (ICSC), Americans spend over $62 billion on the cosmetic industry and they seek physical retail destinations for cosmetics shopping.
“When consumers are purchasing cosmetics, we’re seeing them go into stores to either make the selection and purchase, or to pick up the products. Discounts are still a driver for this category, but we see a greater desire to have a shopping experience,” said Tom McGee, president and CEO of the International Council of Shopping Centers (ICSC).
Where they shop:
74% at discount department stores (such as Wal-Mart, Target, etc.)
65% at pharmacies (such as TJ Maxx, Marshalls, Kohl’s, etc.)
50% at mid-price department store retailers (such as Macy’s, JC Penney, etc.)
A reflection of shopping habits for cosmetics, beauty aids and fragrances:
People shop at 4.6 different types of retailers for beauty related products
40% of Millennials buy beauty related products very often (at least once a week) and 44% buy those products in-store only
40% of people shop in store only or both instore and online
64% of those who shop online from discount department stores pick the product up in stores
Keeping up appearances:
53% of men and 55% of women buy beauty related products at least once a month
53% of men and 61% of women buy beauty related products in-store only
82% of men pick-up beauty related products in-store compared to only 54% of women
The ICSC Cross-Over Consumer survey was conducted online by Opinion Research Corporation on behalf of ICSC from Oct. 9-11, 2017. The survey represents a demographically representative sample of 1,016 US adults 18 years of age and older.
“When consumers are purchasing cosmetics, we’re seeing them go into stores to either make the selection and purchase, or to pick up the products. Discounts are still a driver for this category, but we see a greater desire to have a shopping experience,” said Tom McGee, president and CEO of the International Council of Shopping Centers (ICSC).
Where they shop:
74% at discount department stores (such as Wal-Mart, Target, etc.)
65% at pharmacies (such as TJ Maxx, Marshalls, Kohl’s, etc.)
50% at mid-price department store retailers (such as Macy’s, JC Penney, etc.)
A reflection of shopping habits for cosmetics, beauty aids and fragrances:
People shop at 4.6 different types of retailers for beauty related products
40% of Millennials buy beauty related products very often (at least once a week) and 44% buy those products in-store only
40% of people shop in store only or both instore and online
64% of those who shop online from discount department stores pick the product up in stores
Keeping up appearances:
53% of men and 55% of women buy beauty related products at least once a month
53% of men and 61% of women buy beauty related products in-store only
82% of men pick-up beauty related products in-store compared to only 54% of women
The ICSC Cross-Over Consumer survey was conducted online by Opinion Research Corporation on behalf of ICSC from Oct. 9-11, 2017. The survey represents a demographically representative sample of 1,016 US adults 18 years of age and older.