01.26.18
Target continues to expand its beauty lineup. Last year, the retailer added a K-beauty collection, a celebrity hair care line and a natural skin care brand, too. Now the retailer is launching its first fragrance brand dubbed Good Chemistry.
The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Each collection includes four unique scents that come in perfume, body sprays and rollerballs.
"Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances," said Christina Hennington, senior vice president of Beauty and Essentials at Target. "That's why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love."
The vegan and paraben-free scents are made with essential oils are available in all Target stores, which added eight new fragrances from Pacifica, too.
The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Each collection includes four unique scents that come in perfume, body sprays and rollerballs.
"Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances," said Christina Hennington, senior vice president of Beauty and Essentials at Target. "That's why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love."
The vegan and paraben-free scents are made with essential oils are available in all Target stores, which added eight new fragrances from Pacifica, too.