02.01.18
According to a new consumer-focused study on the concerns surrounding cleanliness and the hygiene of lipstick testers, 63% of makeup consumers said they would not use a tester lipstick in a store out of fear of germs and contamination. Participants of the study, conducted by AR firm Perfect365, also shared that the preferred option to test a makeup, specifically lipstick, would be to use a digital platform.
Perfect365 conducted the study which included hundreds of Millennials and GenZs, following news stories about the cleanliness of store makeup samples after the story of a Los Angeles woman contracting herpes from a lipstick tester.
“Sanitary concerns around in-store makeup testers are coming to the forefront, and like many other industries, technology is primary to solving this dilemma. Advancements in face detection technology and color accuracy have made virtual try-on a viable option both in-store and online,” said Cara Harbor, director of marketing for Perfect365, Inc. “As with many of our clients, beauty brands are realizing the multiple benefits of virtual makeup and connecting with Millennials and GenerationZs on the digital platform they live on.”
Perfect365 conducted the study which included hundreds of Millennials and GenZs, following news stories about the cleanliness of store makeup samples after the story of a Los Angeles woman contracting herpes from a lipstick tester.
“Sanitary concerns around in-store makeup testers are coming to the forefront, and like many other industries, technology is primary to solving this dilemma. Advancements in face detection technology and color accuracy have made virtual try-on a viable option both in-store and online,” said Cara Harbor, director of marketing for Perfect365, Inc. “As with many of our clients, beauty brands are realizing the multiple benefits of virtual makeup and connecting with Millennials and GenerationZs on the digital platform they live on.”