02.27.18
Bliss is getting a makeover. The iconic spa beauty brand will now be sold at stores like Target and Ulta as well as online at Blissworld.com. The packaging is redesigned for the almost 40 formulations now at lower price points spanning from $10-$30.
Come March, Bliss will be available in 2,900 locations across the US at prices that work for every budget. The launch lineup includes iconic cult favorites like Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser as well as new spa-powered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow Mask and Makeup Melt Gentle Jelly Cleanser, all of which consumers will also be able to experience as part of the new Bliss Spa menu debuting this spring.
"We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations," says CEO Meri Baregamian. "We've always known that the key to unlocking outer beauty is inner joy. So, we've listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford."
Come March, Bliss will be available in 2,900 locations across the US at prices that work for every budget. The launch lineup includes iconic cult favorites like Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser as well as new spa-powered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow Mask and Makeup Melt Gentle Jelly Cleanser, all of which consumers will also be able to experience as part of the new Bliss Spa menu debuting this spring.
"We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations," says CEO Meri Baregamian. "We've always known that the key to unlocking outer beauty is inner joy. So, we've listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford."