03.12.18
Sure, it's early in 2018, but Happi's website is off to a great start in the new year. Through February, site visits have surged more than 30% to over 169,000. Page views climbed more than 30% as well, topping 472,000 for the period.
Now in its 54th year, Happi is the leading vertical media platform for the global household and personal products industry. Our reach includes a monthly publication, as well as three special issues; Happi China, the leading trade magazine in the world's fastest growing beauty market; a website with exclusive breaking news, online exclusives, experts’ opinions and videos, in addition to full archived print information; vibrant social media involvement; two newsletters each week (free subscription); digital edition and more.
Plus, our highly-regarded Anti-Aging Conference is now in its seventh year. To register, visit: conference.happi.com
All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
Specific website interest in January & February focused on special staff-written features on Indie Beauty Companies, FDA Activity, Laundry Care, Beauty Devices and The Buyer's Guide, the industry's leading source for raw materials and packaging components.
Contributed articles from Industry Experts included insights from Dr. Dendy Engleman who detailed the special skin care needs of expectant moms.
A news item on the most-viewed formulas of 2017 garnered an amazing number of views. No surprise, then, that views of our formularies jumped more than 55% last year.
Viewership of our Videos (including coverage of the SCC Annual Meeting and ACI Annual Convention) is at an all-time high, as well.
In addition, The Top 50 and International Top 30 attract viewers throughout the year and our Contract Manufacturing Directory is your source to find a manufacturing partner.
Happi appreciates your readership and your patronage! We always welcome your comments and suggestions.
Tom Branna
VP/Editorial Director
Happi/Rodman Media
tbranna@rodmanmedia.com
201.880.2223
Now in its 54th year, Happi is the leading vertical media platform for the global household and personal products industry. Our reach includes a monthly publication, as well as three special issues; Happi China, the leading trade magazine in the world's fastest growing beauty market; a website with exclusive breaking news, online exclusives, experts’ opinions and videos, in addition to full archived print information; vibrant social media involvement; two newsletters each week (free subscription); digital edition and more.
Plus, our highly-regarded Anti-Aging Conference is now in its seventh year. To register, visit: conference.happi.com
All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
Specific website interest in January & February focused on special staff-written features on Indie Beauty Companies, FDA Activity, Laundry Care, Beauty Devices and The Buyer's Guide, the industry's leading source for raw materials and packaging components.
Contributed articles from Industry Experts included insights from Dr. Dendy Engleman who detailed the special skin care needs of expectant moms.
A news item on the most-viewed formulas of 2017 garnered an amazing number of views. No surprise, then, that views of our formularies jumped more than 55% last year.
Viewership of our Videos (including coverage of the SCC Annual Meeting and ACI Annual Convention) is at an all-time high, as well.
In addition, The Top 50 and International Top 30 attract viewers throughout the year and our Contract Manufacturing Directory is your source to find a manufacturing partner.
Happi appreciates your readership and your patronage! We always welcome your comments and suggestions.
Tom Branna
VP/Editorial Director
Happi/Rodman Media
tbranna@rodmanmedia.com
201.880.2223