04.03.18
Niteo Products, LLC, a portfolio company of Highlander Partners, L.P., has acquired Ozium and Scents air care assets from Kraco Enterprises, LLC. The deal included additional licensed brands for both home and auto that are also offered in grocery, hardware, convenience, mass merchants and automotive retailers throughout North America.
This acquisition of the Kraco air care assets furthers Niteo's comprehensive automotive appearance and performance product offering and strengthens its complete car care lineup for wholesalers and retailers. The air care operations will be conducted from Niteo's existing facilities in Hernando, MI, and its related employees will join the Niteo team.
Founded in 2015, through the acquisition of the Valvoline car care assets from Ashland, Inc., and headquartered in Dallas, TX, Niteo is a manufacturer and marketer of automotive appearance and performance products.
"We believe the additions of Ozium and Scents, along with other licensed brands, are highly strategic and complimentary to Niteo's existing automotive appearance and performance chemical product offering. The acquisition of these core brands in the automotive air care space gives Niteo access to a strong line of well-regarded products and will bolster Niteo's breadth in the category,” said Cameron Evans, CEO of Niteo. “We are excited to leverage the full Niteo portfolio of brands for the benefit of our wholesale and retail partners and to work with the Air Care team to continue to grow the business."
This acquisition of the Kraco air care assets furthers Niteo's comprehensive automotive appearance and performance product offering and strengthens its complete car care lineup for wholesalers and retailers. The air care operations will be conducted from Niteo's existing facilities in Hernando, MI, and its related employees will join the Niteo team.
Founded in 2015, through the acquisition of the Valvoline car care assets from Ashland, Inc., and headquartered in Dallas, TX, Niteo is a manufacturer and marketer of automotive appearance and performance products.
"We believe the additions of Ozium and Scents, along with other licensed brands, are highly strategic and complimentary to Niteo's existing automotive appearance and performance chemical product offering. The acquisition of these core brands in the automotive air care space gives Niteo access to a strong line of well-regarded products and will bolster Niteo's breadth in the category,” said Cameron Evans, CEO of Niteo. “We are excited to leverage the full Niteo portfolio of brands for the benefit of our wholesale and retail partners and to work with the Air Care team to continue to grow the business."