04.30.18
Will men have a bromance with Botox? Allergan thinks so. The company is rolling out its first advertising campaign that directly pitches its blockbuster wrinkle-smoothing treatment Botox to men, a spokeswoman said Monday. The campaign will include TV commercials. Botox, which is injected into the skin, is used mostly by women. To provide even more lift to the brand, Allergan is creating a US medical institute to train thousands of health-care professionals to inject Botox.
In a call to analysts, Bill Meury, chief commercial officer, Allergan, said "these things, among others, have taken years to build, are difficult to replicate and give us a major competitive advantage."
It better take years. Botox generated $817.3 million in Q1 global sales, exceeding analysts’ average estimates, but Credit Suisse Analyst Vamil Divan said in a note to investors that “concerns around the long-term health of the Botox franchise in the face of increasing competition” remain.
In a call to analysts, Bill Meury, chief commercial officer, Allergan, said "these things, among others, have taken years to build, are difficult to replicate and give us a major competitive advantage."
It better take years. Botox generated $817.3 million in Q1 global sales, exceeding analysts’ average estimates, but Credit Suisse Analyst Vamil Divan said in a note to investors that “concerns around the long-term health of the Botox franchise in the face of increasing competition” remain.