05.08.18
Under the brightest of bright lights, L'Oréal continues to shine. During the Cannes Film Festival, now through May 14, L'Oréal Paris is screening The Worth It Show, a week of seven shows broadcast live from the legendary Martinez Beach, will host the most iconic brand ambassador’s actresses but also renowned personalities to honour and give voice to women from the cinema industry.
Accessible to all festivalgoers and the public on the Croisette, The Worth It Show by L’Oréal Paris is a public-facing moment that pays homage to cinema and beauty, both at the heart of the brand’s DNA, according to L'Oréal.
Through this unique public agora, L’Oréal Paris decided to open up a conversation about women’s empowerment. A powerful moment during the Cannes Film Festival to bring women’s voices to all and unveil the women behind the actresses, with their stories, their triumphs and the obstacles on the way to feeling worth it. To take this first-of-its kind Cannes experience further, L’Oréal Paris opens the L’Oréal Paris Beauty Bar: a public pop-up store where the brand showcases its beauty excellence to the public: creative workshops, one-on-one sessions with make-up artists, and latest products discovery.
You can view the video here on the L'Oréal Paris Facebook page.
Accessible to all festivalgoers and the public on the Croisette, The Worth It Show by L’Oréal Paris is a public-facing moment that pays homage to cinema and beauty, both at the heart of the brand’s DNA, according to L'Oréal.
Through this unique public agora, L’Oréal Paris decided to open up a conversation about women’s empowerment. A powerful moment during the Cannes Film Festival to bring women’s voices to all and unveil the women behind the actresses, with their stories, their triumphs and the obstacles on the way to feeling worth it. To take this first-of-its kind Cannes experience further, L’Oréal Paris opens the L’Oréal Paris Beauty Bar: a public pop-up store where the brand showcases its beauty excellence to the public: creative workshops, one-on-one sessions with make-up artists, and latest products discovery.
You can view the video here on the L'Oréal Paris Facebook page.