Born from the insight that women worldwide believe that "their skin care products stop working over time," Avon's extensive research confirmed that there is scientific truth behind this belief. The solution? A novel way to make retinol, a gold standard ingredient for skin care, work even harder through a rotational regimen.
"Infinite Effects is our biggest game-changer of the last 15 years," insisted Louise Scott, chief scientific officer, Avon. "The idea of interval training for your skin to avoid the commonly reported 'plateau effect' is an inspired concept with impressive ongoing results proven through a one-year clinical study. I'm very proud of the world-class team behind this innovation."
Based on this success Avon has been granted US Patents 9,956,151 and 9,968,538 for this new technology currently included in the Anew Reversalist Infinite Effects and most recently the Anew Ultimate Infinite Effects products.