07.12.18
Ahead of Aveda’s 40th anniversary this fall, the brand is relaunching one of its very first products ever. This week marks the official launch of Aveda’s new Cherry Almond shampoo and conditioner.
In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The Cherry Almond Bark conditioner went on to be a fan favorite for 30 years, and was on shelves until just over a decade ago when it was discontinued. Fans and Aveda artists constantly requested for it to come back over the years, and the company is delighted to reveal that it has – with a shampoo for the first time, a shorter name, and an improved formulation.
According to Aveda, Cherry Almond Softening Shampoo and Conditioner ($17 each) are perfect for all hair lengths, and are particularly exceptional for long hair.
Sweet almond oil rich in natural omega 9 and omega 6 fats combined with Cherry Blossom Extract work together to provide a daily dose of emollients and vital nutrients to help restore softness from roots to ends for touchably soft hair. Gentle babassu and coconut-derived ingredients help to deeply, yet gently cleanse hair. And, Aveda’s R&D team developed a blend with coconut oil and shea butter, a multi-faceted blend that mimics the performance and after-feel of silicones without build-up, said the company. It also helps deliver rich conditioning.
In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The Cherry Almond Bark conditioner went on to be a fan favorite for 30 years, and was on shelves until just over a decade ago when it was discontinued. Fans and Aveda artists constantly requested for it to come back over the years, and the company is delighted to reveal that it has – with a shampoo for the first time, a shorter name, and an improved formulation.
According to Aveda, Cherry Almond Softening Shampoo and Conditioner ($17 each) are perfect for all hair lengths, and are particularly exceptional for long hair.
Sweet almond oil rich in natural omega 9 and omega 6 fats combined with Cherry Blossom Extract work together to provide a daily dose of emollients and vital nutrients to help restore softness from roots to ends for touchably soft hair. Gentle babassu and coconut-derived ingredients help to deeply, yet gently cleanse hair. And, Aveda’s R&D team developed a blend with coconut oil and shea butter, a multi-faceted blend that mimics the performance and after-feel of silicones without build-up, said the company. It also helps deliver rich conditioning.