08.01.18
L’Oréal is acquiring Logocos Naturkosmetik AG, the German beauty company behind Logona and Sante. All the company’s brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming.
Founded in 1978, Logocos Naturkosmetik is based in Hanover, and employs about 340 people. In 2017, net sales were €59 million across Germany and other countries in Europe.
Logona products cover haircare, hair color, skincare and hygiene product categories and are found in specialized distribution, mainly organic stores, at a premium price level for the engaged consumers of natural cosmetics. Sante line of products includes haircare, skincare, hygiene and make-up and is found mainly in mass retail at an accessible price for young and trendy consumers.
Logocos brings to the division two authentic and certified naturaI brands as well as a unique expertise from a worldwide pioneer of the organic beauty market, noted Alexis Perakis-Valat, president of L’Oréal’s Consumer Products Division. “ In line with L’Oréal’s strategy to ‘seize what starts,’ this acquisition reinforces the position of the Division on one of today’s major beauty ascending trends”.
With this acquisition, L’Oréal plans to expand the sales of Logocos Naturkosmetik brands internationally.
The transaction is expected to be completed in a few months after customary regulatory approvals.
Founded in 1978, Logocos Naturkosmetik is based in Hanover, and employs about 340 people. In 2017, net sales were €59 million across Germany and other countries in Europe.
Logona products cover haircare, hair color, skincare and hygiene product categories and are found in specialized distribution, mainly organic stores, at a premium price level for the engaged consumers of natural cosmetics. Sante line of products includes haircare, skincare, hygiene and make-up and is found mainly in mass retail at an accessible price for young and trendy consumers.
Logocos brings to the division two authentic and certified naturaI brands as well as a unique expertise from a worldwide pioneer of the organic beauty market, noted Alexis Perakis-Valat, president of L’Oréal’s Consumer Products Division. “ In line with L’Oréal’s strategy to ‘seize what starts,’ this acquisition reinforces the position of the Division on one of today’s major beauty ascending trends”.
With this acquisition, L’Oréal plans to expand the sales of Logocos Naturkosmetik brands internationally.
The transaction is expected to be completed in a few months after customary regulatory approvals.