08.14.18
Think clean. Sustainable indie brand OWA Haircare, Inc. has secured pre-seed capital from RIT Venture Fund I, LLC. to bring the brand’s innovative powder shampoo to market.
“I want OWA to spark a new wave of innovation in the beauty industry that considers not only what’s in the bottle, but everything from where it’s sourced to how it’s delivered,” said Kailey Bradt, founder and CEO of OWA.
Dr. James Watters, senior vice president for finance and administration and treasurer at RIT, commented, “We are absolutely delighted to partner with OWA Haircare and its founder, and RIT alumna, Kailey Bradt. Kailey is the latest example of the extremely talented and passionate individuals coming out of RIT ready to make an impact. We look forward to supporting and celebrating Kailey’s many successes for years to come.”
The funds provided by RIT Venture will bring Moondust Hair Wash to market later this year, according to the company. The products are free of water.