08.14.18
Perricone MD has forever been known as the brand that pushes the limits of scientifically advanced skin care. This month, the brand embarks on a new chapter as it unveils a refreshed communication strategy rich with an invigorated mission and a new look at retail featuring a streamlined approach to its core franchises. The new approach consists of a revised product portfolio with streamlined packaging and product names. The collections consist of the High Potency Classics, Vitamin C Ester, Hypoallergenic, Cold Plasma Plus, Essential Fx, Neuropeptide, No: Rinse, No Makeup, Masks, Pre:Empt Series, and H2 Elemental Energy.
As part of the relaunch, the brand is introducing the Perricone MD “Born Seekers” campaign, celebrating a series of female scientists and their accomplishments in fields ranging from medicine to chemistry and engineering. For the first time in its history, these real women are featured in the brand’s advertising. The “Born Seekers” campaign also introduces the brand’s first philanthropic partnership with Scientista™, a national organization that empowers pre-professional women in STEM (science, technology, engineering, and math) with content, communities and conferences at campuses across the nation. Through the partnership, Perricone MD has helped provide four fellowships to young women to further their studies in a STEM-related field, according to the company.
As part of the relaunch, the brand is introducing the Perricone MD “Born Seekers” campaign, celebrating a series of female scientists and their accomplishments in fields ranging from medicine to chemistry and engineering. For the first time in its history, these real women are featured in the brand’s advertising. The “Born Seekers” campaign also introduces the brand’s first philanthropic partnership with Scientista™, a national organization that empowers pre-professional women in STEM (science, technology, engineering, and math) with content, communities and conferences at campuses across the nation. Through the partnership, Perricone MD has helped provide four fellowships to young women to further their studies in a STEM-related field, according to the company.