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Right Here, Right Now



Published February 6, 2008
Related Searches: communication happi personal Detergent
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Rudy Giuliani might have been a great president. We’ll never know for sure, because the former mayor of New York never really got his candidacy going. Unfortunately for Mayor Giuliani, he listened to his advisors and stayed away from key primaries in New Hampshire and Iowa, and instead pinned his hopes on the Florida primary—a state with plenty of New Yorkers who left the cold up north for the Sunshine State. Problem is, the mayor who was once the Florida frontrunner, saw his lead erode and was unable to overcome the momentum generated by his key rivals Mitt Romney and John McCain.
   
Just goes to show you that when it comes to elections, out of sight is out of mind for many voters. The same can be said for magazines. Happi has been a monthly magazine throughout its 45-year history. We like to think that all of our 17,000 readers around the world eagerly look forward to each and every issue. But if you’re looking forward to something, no matter how eagerly, that means you have to wait for it. And no one, not even presidential hopefuls, can afford to wait these days.
   
With that in mind, in the coming months, we’ll be relaunching our website, Happi.com. The site will post articles as soon as we get them, which means more for you to read...without the wait. At the same time, Happi.com will be more entertaining than ever, with videos, blogs and the opportunity to create a community within the global household and personal products industry.
   
We’ll keep you posted as we get closer to relaunching the website. Until then, we hope you enjoy this edition of Happi. As always, we welcome your comments and suggestions.

Clarification

The article, A Rising Tide, which appeared in the January issue of Happi  included a quote by Brian Sansoni, vice president, communication and membership, The Soap and Detergent Association.

Mr. Sansoni’s statement, “They’re trying to scare people about chemicals,” referred to a few activist groups’ anti-chemical publicity efforts, not state of California officials or the agency that hosted the blog.


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