• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Full Bloom

    All Inclusive

    Make It Yours

    The Making of a Beauty Entrepreneur

    A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    eSalon Branches Out Into Mass Market

    Coty Blends AR and Real Products at Retail

    Milk Rolls Out CBD-Enhanced Mascara

    Sephora Adds Volition To Roster

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction
    International Top 30 Report
    Top 50 Report
    Top Companies
    44. Dermalogica

    1. Procter & Gamble

    International Top 30

    2. L’Oréal

    12. Lion
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    ACI Meets the Chemists of Tomorrow...Today

    LAPD Seizes Contaminated, Counterfeit Cosmetics

    Silab Celebrates 10 Years in China

    A Gentle Approach to Acne

    #superherobeauty from Grant Industries
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Addressing A New Odor in I&I Cleaning

    Coty Blends AR and Real Products at Retail

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    From Amsterdam to New Amsterdam

    BET and Beautycon Launch Beauty-Focused Content
    Lab Equipment
    Mixing
    Packaging
    Testing

    Overnight Labels Unveils Updated Website

    Eliminating the Idea of 'Waste'

    Hallu Puts New Spin on Bath Bomb

    A Pure Pair of Pampers?

    Cosmetic Must-Haves from Qosmedix
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    Corporate Capabilities
    International Buyers Guide Companies
    BASF Corporation

    Federal Package

    Lipotec USA, Inc.

    Sun Chemical

    JP Packaging LLC
    Brand Building Seminar
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
      • Corporate Capabilities
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Anti-Aging Conference
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Eurotrends

    Weathering the Storm in European Sun Care

    Katie Rodgers, European Cosmetic Markets03.31.09
    Sun care has always been a category prone to changeable fortunes and the past year has proved no exception with mixed results across the Big 5. Italy, Spain and the UK all basked in the sunlight of value gains while France and Germany were given the cold shoulder as sales fell in both countries.

    Figures from French industry body Febea showed that clouds were gathering over the French sun care market as sales dipped 0.32% in 2007, dropping to $489 million. The direct sales channel took the hardest hit, tumbling 11.6% to $35 million. Even in the traditionally popular pharmacy channel, sales declined 1.2% to $158 million. However there was better news in the mass market, where sales rose 2.5% to $225 million.

    Despite some reluctance on the part of the French to wear sunscreen, those who do tend to prefer more protection. Manufacturers have responded to their needs with an array of products. Vichy (L’Oréal), for example, launched Renovated Hydra Milk body and Hydra Cream Face both with SPF50+, while Vichy’s new Capital Soleil Adult Multi Spray contains SPF30. The products are said to be paraben- and fragrance-free and hypoallergenic. Also from the L’Oréal stable, La Roche Posay launched Anthelios XL Spray SPF50+. It contains Senna alata extract, which is said to safeguard the body’s DNA against UV rays. The technology has also been added to three of the brand’s existing SPF50 products.

    Under a Cloud


    After a dismal 2007, German sun care sales dropped again in 2008, falling 3.4% across the sun protection, aftersun and self-tanning sub-sectors. True, the decline was not as severe as 2007’s 8% drop in value terms but it certainly did little to restore confidence. According to IRI Germany, the German sun care market now totals $218 million and of this, the self-tanning sub-sector was hit particularly hard, declining 7.3% to $33 million.

    The decline may have been aggravated by the fact that very few manufacturers launched more than one product in Germany last year, hardly spoiling consumers for choice.

    However, if you looked hard enough there was new product development. Aveda, a very popular brand in Germany due to its natural and organic credentials, concentrated on protecting the hair from the sun’s harmful rays last summer. In March 2008 Aveda launched two hero products for hair—Sun Care Hair & Body Cleanser and After Sun Hair Mask. Both reportedly help cleanse and restore hair from the damaging effects of the sun, salt and chlorine, without the harsh chemicals often found in sun hair products. The products combine a unique antioxidant blend with green tea extract, organic sunflower seed oil and vitamin E to help defend and protect the hair from free radicals.

    Bella Italia


    Italy, on the other hand, had much more success as sales jumped 7.1% in 2007 to reach $470 million, according to data from Unipro. In terms of market share, suntan lotion sales accounted for 78.2% of the market, followed by aftersun (19%) and self-tanners (2.8%).

    Launch-wise, the Italians—famous for their love of the sun—were treated to a plethora of product innovations. Italian manufacturer Deborah led the charge in 2008 with Spray Protettivo Capelli, which is said to keep hair shiny and moisturized while protecting against UV damage. Next came Gel Scintillante Esaltatore dell’Ab- bronzatura, an innovative gel that can be applied to tanned skin. Its golden microparticles and golden red reflections are said to make the skin shine with color.

    Sunny Side Up


    Spanish companies too, reported particularly good results last year. Sales rose 7.4% to $200 million, while volume inched up 1.9% to 16.5 million units, according to data from AC Nielsen. One retail channel not to be ignored was that of pharmacies, which make up a small, but important niche offering more select ranges, often with a higher price point.

    One of these more prestige ranges is Coty’s Lancaster sun care line. Lancaster has launched a three-phase sun care program called the SunSlim Body Program. Step 1 is based on two products—Tan Perfecting Smoothing Scrub, an exfoliating product that improves tanning and prepares skin for reducing agents, and Celluli-Breaker Tan Stimulator which is applied at least three weeks before sun exposure to stimulate melanin production. Step 2 consists of Celluli-Burner Tan Booster in SPF15 and SPF30 for sun exposure. It not only protects skin from harmful UVA/UVB rays but also acts to firm and shape the body. Step 3 comprises Celluli-Drainer Tan Prolonger, which is be used during and two weeks after maximum sun exposure to prolong both the tanning and slimming effects.

    Fair Weather Friend


    Although the UK is not exactly renowned for its sunny weather, consumers do take the issue of sun protection seriously and that is reflected in sun care sales. According to TNS Worldpanel, the UK sun care market overcame the unseasonably poor summer of 2008 to put on 2.2% to reach $373 million. Breaking this down further, sun protection products accounted for 79.3% of the market, followed by aftersun products (11.2%) and self-tanning products (9.5%).

    In the premium sector, Estée Lauder launched a new range called Bronze Goddess Skincare Collection. The products adhere to the need for glamour in the sun with sleek yellow packaging and provide broad spectrum UVA/UVB protection that stick to the European Commission 1:3 sunscreen ratio. Products include two products for the face and two for the body in SPF15 and SPF30 variants. As a full goddess range it also includes self-tanning lotions and self-tanning milk for the face and body as well as a firming body créme.

    Sunny Days Again?


    Weather is one of the few things in life that nobody can predict and bad weather always has an effect on sun care sales. But while 2008 has provided mixed fortunes for the Big 5 countries, it can be seen that sun care innovation is still as diverse as ever with certain key trends emerging strongly—natural sun care protection and higher SPFs to name just two—so let’s hope the skies clear and 2009 proves to be sunny and fruitful for all.

    About the Author
    Katie Rodgers is editor of European Cosmetic Markets, which is published monthly by HPCi Media Limited. It provides in-depth data and analysis of the European cosmetics and toiletries market. For subscription details contact HPCi Media Limited, Tel: (44) 20 7549 8626. Fax: (44) 20 7549 8622
    Related Searches
    • Packaging
    • collection
    • share
    • spa

    Related Eurotrends

    • Actives | Sun Care

      Sun Care Formulas Do More Than Protect Against UV

      As cosmetic scientists discover more about the damaging effects of UV, IR, blue light and pollution, European sun care brands are rushing to bring out products with greater all-round protection. Meanwhile, the segment is moving into new technolo…
      Imogen Matthews, Consultant 04.02.18

    • Hair Care | Personal Cleansers | Skin Care | Sun Care

      Boys Still Love Their Beards... and More Grooming Trends

      The European men’s grooming market is undergoing quite a change as both young and mature men look for ways to look good and enhance their appearance. The trend for beards is still strong, creating new opportunities for products that address bea…
      Imogen Matthews, Consultant 03.01.18

    • Actives | Functional Ingredients | Skin Care

      Eastern Europe Leads Skin Care Gains

      Multifunctional products, innovative formats and a growing desire for “clean” beauty, as well as a strong and still-growing interest in Asian brands and products, are driving trends in the European facial skin care market. The search for…
      Imogen Matthews, Consultant 02.01.18


    • Personal Cleansers

      Shower-to-Shower-to-Shower; Europeans Pass on Baths

      With baths out of fashion, the shower is the preferred option for most Europeans looking to balance time constraints with personal hygiene. The functional benefits and convenience of the shower compared with the luxurious occasional treat of the bath…
      Imogen Matthews, Consultant 01.04.18

    • Oral Care

      Personalization Expands Oral Care Opportunities

      European oral care habits are changing and becoming more targeted as consumers seek products to tackle particular issues such as discoloration, sensitivity, caries or gum disease. Brands have responded by launching innovative toothbrushes and to…
      Imogen Matthews, Consultant 12.01.17

    • Color Cosmetics | Functional Ingredients | Pigments | Polymers

      Online Beauty Trends Impact On-Counter Makeup Sales

      The rise of beauty bloggers and YouTubers is having a profound impact on the European makeup market and encouraging consumers to be bold in their product choices. Millennials are the main target, but already brands are looking to their younger sister…
      Imogen Matthews, Consultant 11.01.17


    • Hair Care

      Co-Washes and Shampoos Must Co-Exist in Europe

      European women like to wear their hair in natural styles; it’s a preference that is creating demand for natural hair care formulations and is also opening up the way for co-wash products that some consumers believe are gentler on their hair. Me…
      Imogen Matthews, Consultant 10.02.17

    • Functional Ingredients | Personal Cleansers | Skin Care

      Spa-inspired Beauty Finds a Following

      Europeans are not particularly keen on regular professional spa treatments, but many enjoy using products with a “professional,”  “salon” or  “spa” claim at home. The crossover between the two categories…
      Imogen Matthews, Consultant 09.01.17

    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      A Healthy Approach To Natural and Organic

      Lack of agreement by the personal care industry on what constitutes a natural or organic formulation is not deterring European consumers from eagerly buying into the category. Increasingly, they are looking for so much more, such as free-from or cle…
      Imogen Matthews, Consultant 08.01.17


    • Actives | AP/Deo | Functional Ingredients
      Global Deodorant Market Is on the Rise

      Global Deodorant Market Is on the Rise

      The rising star in the European deodorants market is Russia, still a small player overall, but with the potential to shine in the relatively niche deodorant cream and sticks categories. In contrast, the more mature Western European markets are strugg…
      Imogen Matthews, Consultant 07.03.17

    • Actives | Functional Ingredients | Skin Care

      Turning the Other Cheek: Face and Body Care Links

      The desire to create a spa-like experience at home is a driving factor in body care sales across Europe as consumers increase their use of products as part of a regular regime. In terms of sophistication, the category has some way to catch up with fa…
      Imogen Matthews, Consultant 06.14.17

    • Fine Fragrance | Functional Ingredients
      When New Is Not Enough! Fine Fragrances Fall Flat

      When New Is Not Enough! Fine Fragrances Fall Flat

      Despite a flood of new launches, exciting new ingredient concepts and strategic marketing to attract new consumers, sales of European men’s and women’s fragrances fell flat last year. However, artisan/niche fragrances gained visibility an…
      Imogen Matthews, Consultant 05.01.17

    • Actives | Sun Care

      A Cloudy Forecast for Sun Care Sales

      The European sun care market is under pressure from other beauty products that are formulated to protect the skin from the dangers of the sun’s damaging rays. As UV protection is added to more products, including moisturizers, foundations, eye…
      04.03.17

    • Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

      Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

      Slowly but surely, European men are taking to grooming products in greater numbers, not just for functional reasons, but to look and feel better. The change has yet to be reflected in sales increases, but the signs are there, especially among image-c…
      Imogen Matthews, Contributing Editor 03.01.17

    • Europeans skip some steps in facial skin care routines

      European consumers are remarkably conservative in their choice of facial skin care products. Despite a proliferation of new formats flooding the market, many from Korea, Europeans have yet to embrace the multi-step regimen favored by other cultures.…
      Imogen Matthews, Consultant 02.01.17

    Breaking News
    • Specialty Chemicals End Quarter Well
    • Algenist Now Stocked at Net-A-Porter
    • eSalon Branches Out Into Mass Market
    • Mouthwash Recall Posted by FDA
    • Coty Blends AR and Real Products at Retail
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • The Power of Bio-Inspiration
    • In Full Bloom
    • All Inclusive
    • Make It Yours
    • The Making of a Beauty Entrepreneur
    • A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.