1. Avoid the use of broad terminology, such as “green” and “eco-friendly.”These terms are too general, and substantiation is problematic.
2. Another term to stay away from is “degradable,” unless the product and packaging will take no more than one year to complexly decompose after customary disposal. Other than perhaps a very small percentage, there probably are no products/packaging that will qualify to make this statement.
3. As with all advertising claims, make sure there is substantiation and therefore a reasonable basis for your claim.Qualifications, explanation and other disclosures that relate to the claim should be sufficiently prominent.
4. Third party certifications do not insulate an advertiser from FTC scrutiny.Companies which have received certification from an organization such as the Natural Products Association (NPA) should still take care to clarify the basis for certification.
5.Use of “CFC-Free” or “no CFC’s”, even if your product does not contain CFCs, can be problematic if the product contains other ozone-depleting ingredient(s).Also, use of “ozone friendly” can be problematic if a hair gel otherwise contains volatile organic compounds (VOCs) which may contribute to ground-level ozone formation.
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