Expert's Opinion


By Scott-Vincent Borba, Borba Inc. | December 30, 2010

Scott-Vincent Borba explains why you and your products must live up to the promise.

Performance plays a part in every aspect of what I do. My products have to perform on the benefit that I develop and test them for. I have to perform on TV to sell my products as well as create excitement when on other shows to make people believe in my holistic beauty approach.

I have to perform on the road when traveling store to store providing skin care tips and providing skin care prescription to clients and fans. I have to perform daily on making certain that each member of my staff, outside partnerships and licensees are working together to execution flawlessly.

Performance doesn’t stop at a business level. Because to be quite honest, you have to perform as much with your family or the ones you love and put as much energy into them as you do your industry or business. The harmony of achieving both would be utter bliss. Something that I need to work harder at.

Performance of actually doing what you say is the one that gets me the most. I can’t stand when people placate me or anyone else for that matter. Do what you are going to say, or don’t say it. Also, if you need help to perform on your word, then ask for help. Doesn’t that make sense? Performance will probably be the death of me. As I try my hardest every day to perform at levels that my business partners, family and especially I can be proud of, you need to be smart enough to know that “FORM” in performance is the key. You need to form your actions, attention and “form” your our outcome to your destiny.Simple as that, yet so hard to deal with on a daily basis.

About the Author
Popular with consumers, audiences and media alike, Borba founder and CEO Scott-Vincent Borba has earned a solid reputation as a prescient thinker and beauty business visionary. In developing first-of-their-kind beauty products for his company and treating the skin from both inside and out, he is indeed changing the way people think about skin care. More info:

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