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Makeup Trends Are Fueled by Social Media



Charu Suri of BeautyStat on the growing number of cosmetics consumers who have refined and precise makeup needs, and are not afraid to speak up.



By Charu Suri, BeautyStat



Published February 27, 2011
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BeautyStat is a leading online interactive community as well as social media marketing expert for the beauty industry. Since the community is highly engaged, outspoken and dynamic, BeautyStat is tuned into consumer purchasing habits and has the ability to feel the pulse of consumer preferences. BeautyStat is the No. 1 beauty community on Facebook with over 31,000 passionate and influential fans.

Here are some of the makeup trends we’re seeing in the community:

Red Lipstick: It seems, like the Little Black Dress, the red lipstick will never really go out of style. Members are mixed when it comes to their favorite brands—they’ll vacillate between luxury brands and drugstore in search of their favorite color. We’ve seen responses from the classic “Russian Red” by M.A.C. to the evergreen “Cherries in the Snow” by Revlon. In short, when a lady finds her true red, she’ll stick with it!

Green Eyeshadow: There are many shades in the eyeshadow department, but this season we’re seeing a flood of pearly and iridescent greens from several brands. Green eyeshadow complements several skin tones and is not too over the top, so several BeautyStat fans have given it a loud resounding “yes.” One member says, “It goes well with my tan in the summer” and another, “I'll rock just about any color in the right shade, but green stands out on me ‘cuz of my dark brown eyes & skin tone.”

Satin and Matte Nail Lacquers but NOT Frosty Shades: The sheer and shimmer we’re seeing in the makeup department has also found their way to varnishing a girl’s digits, but not all members are fans of frosty shades. They’ll opt for shimmer, certainly, but are a little shy of the dated frosties. One member says, “Too dated…and they seem to peel off my nails way too easily!” It’s safe to say that the thumbs up are for satin shimmers and mattes in the nail lacquer department.

Precise Makeup Questions: BeautyStat hosts guest experts on a frequent basis, and we recently hosted celebrity makeup artist Sam Fine, who answered the community’s questions live on Facebook. The questions were anything but predictable and showed how precise our members are in choosing their color cosmetics, and the task is on manufacturers to fill the wishes of a growing number of highly nitpicky cosmetics consumers. One member wanted to know how to contour her face; another wanted to know how to use HD powder as accurately as possible. It’s reassuring to know that the general public has such a refined sense of taste when it comes to purchasing makeup.

Collaborations & Pretty Packaging: We’ve noticed that fans are particularly fond of creative collaborations and more luxurious packaging; they’re not too fond of kitschy. A collection that had positive comments included Clinique/Milly Spring 2011 partnership, but recycled themes and packaging (no matter how bold or vibrant the pattern) doesn’t really impress discerning fans. In short? It’s all about creating a luxurious experience for the consumer and making them truly feel as though they are using and wearing royalty-worthy makeup.


About the Author
Charu is Editor-in-Chief of www.beautystat.com where she spearheads content strategy and execution. To reach her, please email charu@beautystat.com



About BeautyStat
BeautyStat is a leading online interactive community and social media marketing expert for the beauty industry. BeautyStat works with beauty brands and agencies to develop cohesive strategies, and implement marketing, PR and research solutions leveraging both its highly-engaged online community as well as the overall digital beauty consumer market.

For more information, visit www.beautystat.com


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