Today’s working woman is busier now than ever before. From workplace pressures for meeting tight deadlines to ensuring a full-cooked meal is ready for the family at dinnertime, women everywhere feel deprived of time in their balancing acts. Manufacturers are taking note of the female consumer’s time-starved lifestyle, with some going so far to reposition their products on a convenience platform.
About the Author
Meredith Hollihan is an analyst at Mintel International, where she identifies and reports on product trends foundacross a variety of consumer packaged goods sectors. For more information, please visit www.mintel.com.