Expert's Opinion

Creativity

By Scott-Vincent Borba, Borba Inc. | March 21, 2011

Scott-Vincent Borba gets inspired by different industries.

In my business, creativity is the pillar of the company. Without it, I would be nothing, and I’m known for my radical creativity.
 
For example, one of my very first Fortune 500 interviews was to hold a tennis ball and identify five new skin care or cosmetic products from it. Think about that one. Give yourself only one minute and let your creativity rip!
 
I want to hear your answers and I will then tell you what I said. You will be amazed at what this exercise will do for you and to get you back on track. I mean it, send me your thoughts. You never know if there is a co-brand in one of your ideas!

I never get inspired within my own industry, and I hate when someone comes back from a beach trip and says, “I was inspired by the sea, the color of the ocean etc.” Ahhh, such BS!
 
Look at completely different industries for inspiration. For me, inspiration can come from the automotive industry, wind power, scrapbooking; you get what I’m saying here. There are nuggets that you put together like a Lego system, and that’s when the brilliant idea comes. Then you have to be a good enough sales person to be strong in your conviction to sell it to your team, make certain you qualify your concept and it has a ROI.
 
People challenged my skin care food idea. Well, it is not only one of my top selling products, but by year end, you will see how big this new category will be with my new launches!
Don’t be afraid. Just dream and go for it!


About the Author
Popular with consumers, audiences and media alike, Borba founder and CEO Scott-Vincent Borba has earned a solid reputation as a prescient thinker and beauty business visionary. In developing first-of-their-kind beauty products for his company and treating the skin from both inside and out, he is indeed changing the way people think about skin care. More info:
www.borba.com

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