In 1980, Fortune published a list of the top 100 American public corporations based on revenues. By 2001, 26% of these companies were no longer on the list. Some were no longer even in business. The question is, did these companies plan to fail or simply fail to plan?
There’s a big difference between planning and planning to succeed. If you’re unsure of the difference, ask yourself the following questions: Do the leaders of your company have a meaningful strategic plan? Is that plan understood and endorsed by your executives? By your employees? Do your employees even believe what their leaders are telling them?
Given the rapid pace of change in business and the disturbing disconnect between employer and employee beliefs, how do you create a strategic plan that will ensure your company’s continued success? You have to make your plans meaningful – to everyone in your company – by doing the following:
- Treat your strategic plan as a living entity.
- Make sure everyone understands and buys into your strategic plan.
- Consistently implement and execute your plan.
Excerpted from Patrick Ropella’s white paper, “Plan to Succeed,” available at http://www.Ropella.com