Brands are also adding interactivity to scavenger hunts: taking consumers on excursions in stores and around shopping districts for deals and, ultimately, conversions. These fun brand experiences can lead to serious sales numbers.
Sephora To Go satisfies consumers’ love of beauty by allowing them to shop on the go and locate nearby stores. The commerce-enabled app is also a store-within-a-store, enabling Beauty Insiders to research products and score deals while inside Sephora.
Women consumers are scavenging for health and beauty products on Twitter. They are finding prizes in the Endless Beauty Scavenger Hunt. In 140 characters or less, contestants answer quizzes to win sponsored prizes such as nail polish. The women play to win. So do the brands.
Companies are designing multi-platform brand experiences that stay on consumers’ minds. They’re keeping the spark in the consumer-brand relationship with scavenger hunts and QR codes. Consumers are sharing news of this engagement with their social circles. It’s a proposal Ari and Faigy can be proud of.
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