Taking Japan’s lead, Mobile Beauty, Self-Service Beauty, and Beauty Beverages could just be the next new beauty trend in your market. Mobile Beauty speaks to consumers’ increasingly mobile lives, being always on the go. There’s an opportunity to provide solutions that help people feel coiffed and manicured at all times. Self-service aligns with the ongoing DIY trend and blends the developing co-sharing movement, resulting in new customer interactions and service opportunities. The beauty beverage market in Japan perhaps gives hope that such products could still take hold in other markets. While Danone and Nestlé have proven there will be a learning curve, beauty beverages could represent a large opportunity outside of Japan. In some countries, regulations will be the barrier. In others that will accept such beauty claims, consumers just might be open to less intrusive ways to be a bit more beautiful.
Katie Kuhn is a Strategist in the San Francisco office of Anthem Worldwide, the brand development division of Schawk, Inc. http://www.anthemww.com