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What's New in Beauty?



Dr. Craig Kraffert looks East for innovation.



By Dr. Craig Kraffert, President of Amarte Cosmetics and founder of Dermstore.com



Published January 20, 2014
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When it comes to beauty, Korea is years ahead, producing new technologies, ingredient discoveries and skincare innovation long before the rest of the world.  From BB Creams to eyelash extensions, Korea is responsible for introducing some of the biggest (and best) beauty crazes of the past few years, and as we look for the next big skin care/cosmetic trends, there’s only one place to look: East. 
 
So, what’s new and next in the beauty world?I Here's a look at some of the cutting-edge beauty breakthroughs just starting to surface stateside. The innovations are amazing – unlike anything we’ve seen – and I’d love for you to get your hands on the game changers before they go mainstream!
      
ExfoliPowders: Forget traveling with 3 fl. oz. bottles. The newest cleansers and exfoliators come in powder form and are activated by water, turning to a foamy gel on contact and packed with brighteners and skin soothers. They’ll replace your liquids and work as a cleanser, toner and exfoliator in one. Super cool demo!

Nanotechnology: This beauty buzzword is gaining rapid recognition as the next huge advancement in accelerating anti-aging. By encapsulating retinol/anti-agers in microscopic particles, you can tolerate extremely high concentrations without irritation – Thanks to nanotechnology, there’s now an eye cream with 3.8% retinol eye cream (the highest OTC concentration on the market) gentle enough for even sensitive eyelids.

Airless Pumps: First they invented tube squeezers, but now, skin care bottles have innovative airless pump technology that ensures every last drop of product is dispensed, with zero squeezing – A huge time and money saver!

Beauty Tablets: Treat inside and out with vitamins specifically designed to complement and accelerate results of your skin care routine.
 
About the author:
Dr. Craig Kraffert is a board certified dermatologist and president of Amarte, a luxury skin care line that combines Korean skin care philosophy with American dermatology to create a beautiful and scientific skin care ritual. He is also the founder of DermStore.com and owner of Redding Derm, the largest dermatology practice in northernmost California, where he specializes in both aesthetic and clinical dermatology. Trained as a biochemist and cell biologist, Dr. Kraffert began his career in biomedical research at Scripps Institute in La Jolla, California. Shortly thereafter, he studied medicine at UCLA and did his dermatology residency at the University of Miami in Florida, one of the world’s most prestigious dermatology training programs. Dr. Kraffert lectures frequently in academic and industry forums, and has been especially active in California dermatology, recently serving as the President of CalDerm, the California Society of Dermatology & Dermatologic Surgery.


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