Philip Pelusi, hair care expert and founder of Tela Beauty Organics by Philip Pelusi P2 by Philip Pelusi and Performance X205.23.16
Rumor has it that Apple will be debuting their IPhone 7 this season. Apple technology is constantly evolving and with each new upgrade so follows the throngs of excited Apple consumers to get in on the newest cutting edge technology. Seasons constantly change too. Each season clients are excited to update their look to be on-trend with the latest hairstyles. I believe that just as hair trends and other technologies such as IPhones, cars and computers, evolve, so should the technology of our hair care products. After all, we wouldn’t purchase a cell phone today that has 1985 technology so why would be make that same mistake when purchasing hair care products?
We strive to offer our customers both hair trend and IPhone 7 level technology equivalents when they come into the salon. And this season there are a variety of exciting texture, hair color and styling trends along with very unique, cutting edge hair care technology and organic and natural ingredient revelations to support them.
Natural Texture
One trend that has been coming on slowly but surely over the last several years is the shift toward customers embracing and wearing their natural hair texture. And for spring this trend is bigger than ever being shown on many spring clothing fashion runways. I could see this trend developing years ago and welcomed it due to its positive side effect to the hair being void of chemicals and therefore being in a healthier state.
But on the other hand, I also realized that one’s natural texture left to its own devises would for the most part make styling and maintaining that style throughout the day a big challenge for a lot of clients. Also clients who were transitioning from chemical texture-altering services to their natural texture would also face a big styling struggle during their grow-out phase.
We could see a need developing in the marketplace both for clients dealing with their natural textures and for the stylist trying to help them. So we developed our Tela Beauty Organics by Philip Pelusi Dream Hair Collection. This revolutionary collection is comprised of 3 in-salon treatment service products and 3 parallel ingredient take home serums to enhance the clients texture and support the service they receive from their stylist. All of these gently adjust the hair texture in a way never created before without harsh chemicals or chemical reduction or alteration.
These high-tech yet easy to use, formaldehyde free conditioning products give both the stylist and the clients a brand new way to approach managing their texture never available to them before. The cutting edge technology and revolutionary ingredients of the Tela Dream Hair Collection penetrate deeply into the hair shaft effecting the keratin without raising the cuticle. Instead, organic and natural ingredients activated by the steam and heat from a flat or curling iron help compress the keratin in the hair into a semi-permanent improved texture state and leaves it in even better condition than it was before.
We offer three texture managing solution systems to the stylist and customer. First, we are able to offer a smoother and silkier hair fabric to coarser, bulky, thick and even wavy hair textures with the Tela Phyto Keratin Treatment Blow Out. Its proprietary Tela Phyto-Keratin Micro-emulsion reinforces keratin bonds that are pulled into a smoother configuration without rearranging the hair’s stronger disulfide bonds. Natural alpha-Hydroxy Fruit Acids moisturize and close the cuticle, allowing conditioning polymers to seal in moisture. It’s take home companion product Tela Smooth Operator Blow Out Serum helps reinforce the service’s effects each time the client blow-dries and flat irons their hair at home.
If helping boost natural curl, opt for the Tela Girls Who Love Curls Anti-Frizz Treatment. Its exclusive Quinoa protein helps to strengthen and add spring to curls. Heat from the curling iron used during the service procedure produces active steam infusing this and other ingredients into the hair’s cuticle and cortex. As with Tela Keratin Blow-out, natural alpha-Hydroxy Fruit Acids and conditioning polymers close the cuticle and seal in essential moisture. Vegetable protein silantriol strengthens curl structure for long lasting effects. It’s at home support product the Tela Curls of My Dreams Anti-frizz Serum continues to deposit parallel ingredients each time the hair is styled.
And last if wanting to add texture and volume to any texture, especially to fine limp hair, select the Tela Dream Big! Treatment. It’s totally unique Organic Baobab Oil helps to strengthen, add tremendous volume and shine, making this product a favorite among fine, limp and sparse density clients. Vegetal Keratin and conditioning polymers provide the backbone for amazing volume and texture. Its take home companion product, Tela Dream Big! Serum, adds a dose of Organic Baobab, Vegetal Keratin, and Organic Quinoa along with other treatment ingredients help to continue to achieve extra volume every day. All of these take home products also help the treatment results last longer and help hair will style better.
Other innovative ingredients that are threaded throughout all of the products is our Patent Pending Hydro-Charged Pelusi Ceramide Complex that helps to reinforce the outer cuticle layer of the hair helping to create shine and prevent color fadage. These treatments contain 85% Organic ingredients including Organic Baobab Seed Oil for weightless moisture and shine and Organic Lavender and Organic Aloe for added moisture, smooth and protect. And in addition this treatment trio contains our Sugar Cane Blend comprises of Sugar Cane, Sugar Maple and Bilberry that helps strengthen the hair and scalp helping protect from the effects of heat styling damage.
The Tela Dream Hair Collection Treatments last about 4 – 6 weeks in the hair upon the initial application with cumulative effects making treatments eventually last up to 10 weeks depending on how frequently the hair is shampooed, how fast the hair grows and what maintenance products at home are used such as shampoo, condition and styling products. To get the most predictable results we recommend using products either from our Tela Beauty Organics line or from our P2 by Philip Pelusi line since all ingredients are compatible.
Fiery Redheads
One of the most fun trends for this spring season is a trend that usually reserved for fall. Redheads are storming the runways and red carpets for this season with one of the biggest movie stars, Sienna Miller, recently changing her color from bright blonde to a rich warm red which also helped spark this new trend.
The underlying theme for this trend is a warm copper undertone. No red violet tones here. Both light and deep coppery redheads, rich cinnamons and even penny-toned brunettes. These lean toward more solid all over colors with dimensional tones but no definitive highlighting. Keeping these color investments intact is so important not only to keep the customer happy but also to build lasting value in the salon hair color service and in the stylist themselves. And red is one of the toughest colors to keep vibrant in the hair.
Here is where cutting edge ingredient and hair care technology can greatly help in this effort. This is why we developed our Tela Beauty Organics Color Lock Treatment. Tela Color Lock is actually mixed into the client’s actual color formula by the stylist and therefore is deposited into the hair shaft along with the color molecules while the cuticle is open. This accomplishes several important tasks.
First, it helps to buffer the damaging effects of the color formula itself to the cuticle and the cortex with a Coconut Protein Micro-emulsion. Next, Tela Color Lock leaves behind conditioning ingredients that buffer residual alkalinity, helping further protect the hair by neutralizing the residual “ammonia footprint” left behind by the color formula.
Next, Tela Color Lock helps greatly improve the overall condition of hair. We have received feedback from stylists and clients alike remarking on how incredible their hair looks and feels and how much more additional shine they have since adding this to the color application. The aforementioned Patent Pending Hydro-Charged Pelusi Ceramide Complex present in this product contributes to the guest’s improved condition and color retention. Also, a specialized Canola Seed Oil conditioner creates an average of 70% improvement in overall conditioning and a 10% increase in shine while helping improve the color deposit. Organic Baobab Oil, a cold-pressed oil rich with Vitamin D3 and Fatty Acids Palmitic, Linoleic, Oleic, Alpha Linolenic and Stearic Acids, nourishes and moisturizes hair and scalp without weighing down hair’s volume.
And last, Tela Color Lock deposits hair-protective UVA and UVB absorbers to help protect the hair fiber from damaging UV rays. A patented Board Spectrum UVA/UVB Absorber provides long lasting substantive protection resulting in 58% - 320% greater effectiveness than its competition. It helps protect hair color and preserves hair’s integrity from fading due to sun exposure that causes a loss in strength, while helping retard the decomposition of Tryptophan, a key amino acid, when exposed to UV radiation, which would lead to disulfide bond breakage resulting in color loss and damage.
A two ounce take-home version can be purchased and added into the clients existing conditioning routine to continually feed the hair these anti-color fade ingredients. A great recommendation for any hair color client especially with the upcoming Fiery Redhead trend for this spring.
Twisted
People are really getting pretty twisted this spring. That is, their hair is getting twisted. Whether worn twisted into a tight braid, a low knot at the nape or into a half up half down style, twisted hair is a strong trend in hairstyling for this spring.
What’s needed to get this look is a collection of products to successfully twist and style hair. First start with late in the day or second day hair if possible. This actually makes hair a bit easier to grip. Squeaky clean hair is more difficult to control while twisting or styling. But whether you start with clean hair or otherwise, start by preparing the hair with a hair refresher that also adds light texture. This will help set up the hair for easier styling. This is one of the reasons, I developed our P2 RefresHair Texture Spray. Unlike powdery dry shampoos, the technology and ingredients in P2 RefresHair do not coat the hair with anything heavy such as thick resins or waxy silicones. Based on volatile hydrocarbons, RefresHair Texture Spray evaporates nearly completely from the hair, leaving only the slightest residue to promote combability and shine, while using the lightest polymer to provide texture and control of frizz. Because of this, P2 RefresHair does not dull the hair and instead leaves behind a glossy shine while adding a weightless texture making hair easier to style. Its beautiful White Tea and Thyme fragrance refreshes hair’s scent.
Next, when twisting any style we recommend a pliable groom that has a water-soluble grip to it. We recommend our P2 Honey. It contains three different Honey derivatives that help give control when twisting hair. Both pure Honey and Honey Extract deliver substantial moisture binding to maintain a soft texture while Hydroxypropyltrimonium Honey penetrates deeply into the hair shaft, correcting damage while leaving the hair in incredible condition. These ingredients also leave the hair feeling moisturized without feeling heavy. The product and the hair remain soft and never dries stiff or sticky yet controls fly-aways and loose ends. Work with fingertip amounts of the product adding more as needed. A little goes a long way. And if you don’t like your twisted look, simply comb thru and start again. It’s mistake proof.
Once getting hair pinned into place, further secure with water-soluble lightweight holding spray. Our P2 Fluid Spray gives hair a very light hold. It’s a flexible and slower drying formula that allows time to manipulate the hair further is needed. And finally once the twisted style is completed add one last blast of shine. We recommend our P2 BrilliantHair. This shampoo-soluble formula can be applied to add shine to any texture as well as filtering UV Rays with natural ultra-light filters Beta Carotene and Selenium as well as protecting from oxidation with antioxidant vitamins A, C and E.
For product recommendation and more information contact us at Tela Beauty Organics by Philip Pelusi at either philip@telabeautyorganics.comor tela@telanyc.com. More info: https://www.philippelusi.com/
We strive to offer our customers both hair trend and IPhone 7 level technology equivalents when they come into the salon. And this season there are a variety of exciting texture, hair color and styling trends along with very unique, cutting edge hair care technology and organic and natural ingredient revelations to support them.
Natural Texture
One trend that has been coming on slowly but surely over the last several years is the shift toward customers embracing and wearing their natural hair texture. And for spring this trend is bigger than ever being shown on many spring clothing fashion runways. I could see this trend developing years ago and welcomed it due to its positive side effect to the hair being void of chemicals and therefore being in a healthier state.
But on the other hand, I also realized that one’s natural texture left to its own devises would for the most part make styling and maintaining that style throughout the day a big challenge for a lot of clients. Also clients who were transitioning from chemical texture-altering services to their natural texture would also face a big styling struggle during their grow-out phase.
We could see a need developing in the marketplace both for clients dealing with their natural textures and for the stylist trying to help them. So we developed our Tela Beauty Organics by Philip Pelusi Dream Hair Collection. This revolutionary collection is comprised of 3 in-salon treatment service products and 3 parallel ingredient take home serums to enhance the clients texture and support the service they receive from their stylist. All of these gently adjust the hair texture in a way never created before without harsh chemicals or chemical reduction or alteration.
These high-tech yet easy to use, formaldehyde free conditioning products give both the stylist and the clients a brand new way to approach managing their texture never available to them before. The cutting edge technology and revolutionary ingredients of the Tela Dream Hair Collection penetrate deeply into the hair shaft effecting the keratin without raising the cuticle. Instead, organic and natural ingredients activated by the steam and heat from a flat or curling iron help compress the keratin in the hair into a semi-permanent improved texture state and leaves it in even better condition than it was before.
We offer three texture managing solution systems to the stylist and customer. First, we are able to offer a smoother and silkier hair fabric to coarser, bulky, thick and even wavy hair textures with the Tela Phyto Keratin Treatment Blow Out. Its proprietary Tela Phyto-Keratin Micro-emulsion reinforces keratin bonds that are pulled into a smoother configuration without rearranging the hair’s stronger disulfide bonds. Natural alpha-Hydroxy Fruit Acids moisturize and close the cuticle, allowing conditioning polymers to seal in moisture. It’s take home companion product Tela Smooth Operator Blow Out Serum helps reinforce the service’s effects each time the client blow-dries and flat irons their hair at home.
If helping boost natural curl, opt for the Tela Girls Who Love Curls Anti-Frizz Treatment. Its exclusive Quinoa protein helps to strengthen and add spring to curls. Heat from the curling iron used during the service procedure produces active steam infusing this and other ingredients into the hair’s cuticle and cortex. As with Tela Keratin Blow-out, natural alpha-Hydroxy Fruit Acids and conditioning polymers close the cuticle and seal in essential moisture. Vegetable protein silantriol strengthens curl structure for long lasting effects. It’s at home support product the Tela Curls of My Dreams Anti-frizz Serum continues to deposit parallel ingredients each time the hair is styled.
And last if wanting to add texture and volume to any texture, especially to fine limp hair, select the Tela Dream Big! Treatment. It’s totally unique Organic Baobab Oil helps to strengthen, add tremendous volume and shine, making this product a favorite among fine, limp and sparse density clients. Vegetal Keratin and conditioning polymers provide the backbone for amazing volume and texture. Its take home companion product, Tela Dream Big! Serum, adds a dose of Organic Baobab, Vegetal Keratin, and Organic Quinoa along with other treatment ingredients help to continue to achieve extra volume every day. All of these take home products also help the treatment results last longer and help hair will style better.
Other innovative ingredients that are threaded throughout all of the products is our Patent Pending Hydro-Charged Pelusi Ceramide Complex that helps to reinforce the outer cuticle layer of the hair helping to create shine and prevent color fadage. These treatments contain 85% Organic ingredients including Organic Baobab Seed Oil for weightless moisture and shine and Organic Lavender and Organic Aloe for added moisture, smooth and protect. And in addition this treatment trio contains our Sugar Cane Blend comprises of Sugar Cane, Sugar Maple and Bilberry that helps strengthen the hair and scalp helping protect from the effects of heat styling damage.
The Tela Dream Hair Collection Treatments last about 4 – 6 weeks in the hair upon the initial application with cumulative effects making treatments eventually last up to 10 weeks depending on how frequently the hair is shampooed, how fast the hair grows and what maintenance products at home are used such as shampoo, condition and styling products. To get the most predictable results we recommend using products either from our Tela Beauty Organics line or from our P2 by Philip Pelusi line since all ingredients are compatible.
Fiery Redheads
One of the most fun trends for this spring season is a trend that usually reserved for fall. Redheads are storming the runways and red carpets for this season with one of the biggest movie stars, Sienna Miller, recently changing her color from bright blonde to a rich warm red which also helped spark this new trend.
The underlying theme for this trend is a warm copper undertone. No red violet tones here. Both light and deep coppery redheads, rich cinnamons and even penny-toned brunettes. These lean toward more solid all over colors with dimensional tones but no definitive highlighting. Keeping these color investments intact is so important not only to keep the customer happy but also to build lasting value in the salon hair color service and in the stylist themselves. And red is one of the toughest colors to keep vibrant in the hair.
Here is where cutting edge ingredient and hair care technology can greatly help in this effort. This is why we developed our Tela Beauty Organics Color Lock Treatment. Tela Color Lock is actually mixed into the client’s actual color formula by the stylist and therefore is deposited into the hair shaft along with the color molecules while the cuticle is open. This accomplishes several important tasks.
First, it helps to buffer the damaging effects of the color formula itself to the cuticle and the cortex with a Coconut Protein Micro-emulsion. Next, Tela Color Lock leaves behind conditioning ingredients that buffer residual alkalinity, helping further protect the hair by neutralizing the residual “ammonia footprint” left behind by the color formula.
Next, Tela Color Lock helps greatly improve the overall condition of hair. We have received feedback from stylists and clients alike remarking on how incredible their hair looks and feels and how much more additional shine they have since adding this to the color application. The aforementioned Patent Pending Hydro-Charged Pelusi Ceramide Complex present in this product contributes to the guest’s improved condition and color retention. Also, a specialized Canola Seed Oil conditioner creates an average of 70% improvement in overall conditioning and a 10% increase in shine while helping improve the color deposit. Organic Baobab Oil, a cold-pressed oil rich with Vitamin D3 and Fatty Acids Palmitic, Linoleic, Oleic, Alpha Linolenic and Stearic Acids, nourishes and moisturizes hair and scalp without weighing down hair’s volume.
And last, Tela Color Lock deposits hair-protective UVA and UVB absorbers to help protect the hair fiber from damaging UV rays. A patented Board Spectrum UVA/UVB Absorber provides long lasting substantive protection resulting in 58% - 320% greater effectiveness than its competition. It helps protect hair color and preserves hair’s integrity from fading due to sun exposure that causes a loss in strength, while helping retard the decomposition of Tryptophan, a key amino acid, when exposed to UV radiation, which would lead to disulfide bond breakage resulting in color loss and damage.
A two ounce take-home version can be purchased and added into the clients existing conditioning routine to continually feed the hair these anti-color fade ingredients. A great recommendation for any hair color client especially with the upcoming Fiery Redhead trend for this spring.
Twisted
People are really getting pretty twisted this spring. That is, their hair is getting twisted. Whether worn twisted into a tight braid, a low knot at the nape or into a half up half down style, twisted hair is a strong trend in hairstyling for this spring.
What’s needed to get this look is a collection of products to successfully twist and style hair. First start with late in the day or second day hair if possible. This actually makes hair a bit easier to grip. Squeaky clean hair is more difficult to control while twisting or styling. But whether you start with clean hair or otherwise, start by preparing the hair with a hair refresher that also adds light texture. This will help set up the hair for easier styling. This is one of the reasons, I developed our P2 RefresHair Texture Spray. Unlike powdery dry shampoos, the technology and ingredients in P2 RefresHair do not coat the hair with anything heavy such as thick resins or waxy silicones. Based on volatile hydrocarbons, RefresHair Texture Spray evaporates nearly completely from the hair, leaving only the slightest residue to promote combability and shine, while using the lightest polymer to provide texture and control of frizz. Because of this, P2 RefresHair does not dull the hair and instead leaves behind a glossy shine while adding a weightless texture making hair easier to style. Its beautiful White Tea and Thyme fragrance refreshes hair’s scent.
Next, when twisting any style we recommend a pliable groom that has a water-soluble grip to it. We recommend our P2 Honey. It contains three different Honey derivatives that help give control when twisting hair. Both pure Honey and Honey Extract deliver substantial moisture binding to maintain a soft texture while Hydroxypropyltrimonium Honey penetrates deeply into the hair shaft, correcting damage while leaving the hair in incredible condition. These ingredients also leave the hair feeling moisturized without feeling heavy. The product and the hair remain soft and never dries stiff or sticky yet controls fly-aways and loose ends. Work with fingertip amounts of the product adding more as needed. A little goes a long way. And if you don’t like your twisted look, simply comb thru and start again. It’s mistake proof.
Once getting hair pinned into place, further secure with water-soluble lightweight holding spray. Our P2 Fluid Spray gives hair a very light hold. It’s a flexible and slower drying formula that allows time to manipulate the hair further is needed. And finally once the twisted style is completed add one last blast of shine. We recommend our P2 BrilliantHair. This shampoo-soluble formula can be applied to add shine to any texture as well as filtering UV Rays with natural ultra-light filters Beta Carotene and Selenium as well as protecting from oxidation with antioxidant vitamins A, C and E.
For product recommendation and more information contact us at Tela Beauty Organics by Philip Pelusi at either philip@telabeautyorganics.comor tela@telanyc.com. More info: https://www.philippelusi.com/